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What is Alexa Rank and How to Improve it

What is Alexa Rank and How to Improve it?

What is Alexa Rank and How to Improve it

If you have a website, you’ve probably heard about Alexa rank. Alexa is one of the most well-known internet marketing tools. Check out this article to learn how to improve your Alexa rank.

Keyword(s): alexa, alexa rank.

Alexa is a worldwide website ranking system that utilizes internet traffic data to collect a list of most famous websites (and a subsidiary establishment of Amazon.com). It is also known as Global Rank and designed to be an estimate of websites' reputation. It ranks the websites according to a value they create based on certain criterias. Some search engine optimization specialists consider that Alexa rank is just as essential as Google rank for websites looking to attract more traffic and increase conversions. Let's see how we can improve our Alexa rank? 

Why Is Alexa Important? 

Having a high rank on Google is how most users see the success of their digital marketing efforts. However, Alexa rank is also important as same as Google rank. According to the official website of Alexa, rankings are calculated using a sum of estimated daily unique visitors to the website and the approximate number of website page views over the previous 3 months. 

Why Is Alexa Important

Google determines websites' authority based mostly on their search engine optimization keywords, backlinks, content quality, and different variables for the purpose of ranking websites in search results. Since Alexa Rank relies on website traffic, improving your rank involves drawing extra traffic to your website via advertising, SEO, and other marketing strategies. Apart from that, the ranking works as an excellent tool for SEO. When two almost exact websites with the same ranking are available in search results, that website with the highest Alexa score gets a higher position in the search engine. One of the best methods to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords. Additionally, a better Alexa rank additionally helps you attract top quality content via guest posts from top quality sources. Being aware of Alexa Rank can help you optimize your web pages to generate extra traffic and sales conversions.

Alexa Toolbar

Alexa is a vital data analytics system that gathers business web traffic information via a set of web toolbars and extensions. Alexa traffic rankings use an easy algorithm to report the user traffic number for those installed the Alexa toolbar. Bloggers and website owners keep checking the value of their sites on the Alexa toolbar to find out how well-known they are in the digital world. They can find out the rankings of their rival sites as well. To get ranking statistics, users should set up the Alexa toolbar, which means that the info is not based on all web pages. You can also view the rank of any website you visit by installing the Alexa Toolbar on your browser. This toolbar is available through browser extensions on Internet Explorer, Firefox, and Chrome, as well as through the Alexa website. Alexa toolbar works as a strong tool in ranking web traffic.

How to Increase Alexa Rank?

You can improve your site’s Alexa rank using different ethical methods without manipulating the tool. Creating better content that outperforms your competitors is a good way to steadily increase your SEO. Also, at the same time improve your Alexa Rank. Alexa Rank is commonly used by online companies for competitive analysis. A careful analysis of the data that may allow you to discover out more about the optimistic factors and you may bring the same factors to your website in addition to the blog. To improve Alexa rank you should add meta tags to your website on the Alexa tool so that it can be verified as a property of the Alexa account. Additionally, you can add the Alexa widget to your blog or website to get more regular visitors and receive more accurate results. You can add original and up-to-date content to your site. It’s always important to increase user engagement by giving your audience something they will find helpful. Encourage your customers to review your site on Alexa. Good reviews will help you to get a higher ranking. You can even leverage the tactic of subdividing your blog into multiple pages, which is usually done by Search Engine Journal and Forbes, to increase page views. Another tactic to increase page views is to move all download buttons to the next page.

Summary, Alexa is one of the existing traffic ranking tools. We recommend using Alexa as a complementary tool to improve your SEO strategies.  Do you use Alexa on your website?

Contact us today to increase your website ranking to a higher level with keyword research, competitive analysis, and SEO!

7 Stunning SEO Tricks to Land Higher SEO Ranking in 2020

7 Stunning SEO Tricks to Land Higher SEO Ranking in 2020

7 Stunning SEO Tricks to Land Higher SEO Ranking

7 Stunning SEO Trick and Tips to Land Higher SEO Ranking in 2020

SEO tricks are the key to success for your online business. Check out the stunning tricks to make you rank higher than your competition in 2020.

Keyword(s): seo trick

The first-page result in an organic google search on average receives 71 percent of clicks and less than 6 percent of searchers click on something from the second page.

After looking at those percentages, it's needless to say, how important it is to rank on the first page of a google search.

Having your SEO set up properly and using SEO tricks are necessary for every business owner. So we put together a list of stunning SEO tricks to help you land a higher ranking and get in on the first-page search result.

1. Engaging Content

The content you put on you're website and social media pages play an important role in how well your business will perform online.

Creating content that is appealing and engaging should be your number one goal.

No matter how well your SEO is set up if your content isn't good enough for viewers to like it, stay on your page, and follow you, then it doesn't matter at all. You can have all the traffic coming into your site from good SEO, but if the content doesn't match then they will bounce off your site with one simple click.

Search engines are also smart if the content on your site doesn't match or not found valuable, then you will never rank high in searches. Create content that is valuable and engaging for your viewers.

2. Page Optimization

If you want to rank higher on search engines, then you're going to need to optimize all the words and content on your website. This means you are including the correct keywords in your site and optimizing your title tags, descriptions, content and headers.

This will ensure that customers are able to search easily for keywords and find exactly what they are looking for. This also influences your SEO and Google rankings.

When editing the title tag make sure to include your keywords in the front, but make sure it's easy for viewers to understand and read.

3. Social Media

Setting up your social media pages not only helps with your SEO but also for digital marketing. When you have your social profiles set up, they play a factor in your search engine ranking.

You want to make sure you have linked your company website to your social profiles, this will boost your search ranking.

On top of that when you post relevant content from your website to your social profiles, it gives viewers a chance to like and share it. This can make a tremendous difference in your organic traffic and ranking.

4. Alt Text

You can add alt text to all of your images on your website. Typically when you add an image onto your site it has a generic name full of random numbers and letters. You want to type in a description of the image instead.

Google's advanced technology will go through your website and try to read images. By adding in a description, it explains to search engines what the image is about and can help you rank higher for your niche. Make the description short and sweet!

Not only that but it also helps with the accessibility of your content for those with vision impairments. Not to mention, the website must now be accessible to everyone and follow the ADA regulations - this includes adding in alt text to all images.

5. Link Boosting

Another great way to land a higher ranking is by linking building. When you link your content to another website, it builds a connection and shows your site is associated with the domain authority of this other site.

You can also social link boost by doing this through social media as well. When your content on social media is shared onto another domain authority, you will be recognized with more authority from that other social handle.

This also shows google that you are creating and sharing valuable content - which enhancing your site and credibility.

6. Improve Engagement

Google recognizes when you have a strong user engagement through your site and social media. If you have good engagement, then google will reward you for that and rank you higher in searches.

So how do you create more engagement? Glad you asked, here are a couple of things you can do.

  • Use images: Adding high-quality images is crucial to creating good content. This helps break up long blocks of text and is more pleasing to the reader.
  • Use videos: Videos have been increasingly been more popular and are a big part of digital marketing.
  • Give Value: As we discussed earlier, having valuable content is the most important thing to SEO. Make sure your content is giving the reader exactly what they want and search for.
  • Easy Read: Everything you create should be easy to look at and read. No one wants to see harsh colors or huge blocks of text.

Implement these into your content creation, and the viewers will engage more!

7. Site Testing

Ensure that you are testing everything on your website and social media pages. You should be routinely checking your links and pages for errors or issues. Making sure the user experience is easy and convent is critical.

You also want to make sure your website is optimized for speed, if it takes forever to load, chances are your bounce rate will skyrocket and that will greatly hurt your google ranking.

SEO Tricks

Following these SEO tricks and tips will bring in more followers, better engagement, and ultimately help you rank much higher in searches. Now start optimizing your site and creating valuable content!

If you need help with your SEO and optimizing your website, contact us today and we will help you start ranking higher!

Why is OnPage SEO Important?

Why is OnPage SEO Important?

Strategies That Will Make Social Media Boost SEO Ranking in Days

The purpose of this article is to give you information on how to find out why is OnPage SEO important and how you can incorporate it into your search engine optimization strategy. It is important to know how your competitors are ranking in their pages because if you have a website with high page rank your competition will be able to do the same thing. This can also help you when trying to boost your page rank so that you will be able to compete with your competitors.

One of the things that most people fail to understand about SEO is that it is important to be on top of the page with your keywords being highly concentrated throughout the page. The reason for this is because of the number of potential customers that are visiting your page and are interested in what you have to offer.

Key phrases are the words or phrases that searchers are typing into a search engine to find what they are looking for. Google uses keywords to determine what pages are relevant to what users are searching for. In order to increase your chances of being on top of the page, you should place these key phrases throughout your website and page titles.

Another important thing to understand is that there are two different parts to the structure of your website and they are the Meta Description and Page Title. If you get both of these correctly then you can rest assured that you will be in a good position. This will help you ensure that when a visitor clicks on your site, they will see your page title and you will get a lot of their attention.

The Meta Description is the first thing the search engines see and determine how relevant that page is to the search term. This is something that you want to place in the right place within your page or site. It is important to have your title and Meta description appear in the correct location as this will help to indicate to the search engines what your page is about.

Page Title is the second part of your website and it is how the page title will be placed. This is another place where you want to ensure that your title appears correctly as this is one of the main areas that the search engines are going to use to decide which page to place the most weight on. If you do not get this right then you will not get the results that you are hoping for.

The reason that it is important to optimize your page is that there are search engines that rely on the Metadata to tell them how relevant your page is to the search terms that you are using. If the metadata is wrong, the search engines will choose to place more weight on other pages than the page that is actually used by your target audience. You want to ensure that your title and Meta description are the best fit for what you are trying to achieve.

Metadata is not difficult to manipulate but is not worth the risk for a bad fit. The way that your page is optimized is through the ability to place the right title and the right keyword density. Read more information about OnPage SEO Optimization Service.

SEO Services: Simple guide

SEO Services: Simple guide

Fully managed SEO services

SEO companies allow your firm to objectively discover measurable actions that make it easier on your website to transform.

No matter what marketing objectives you could have on your company, BeOnWin may help improve your bottom line with an search engine optimization marketing campaign that's particularly designed in your distinctive enterprise.

In truth, search engine optimization means or describes an umbrella time period for a lot of smaller strategies that work together to enhance your Google rating (or rankings on another search engine) to create an effective conversion and revenue-generating machine — your website.

Your devoted search engine optimization specialist will evaluation the key phrases your web site is presently ranking for, take your key phrase wishlist and conduct further key phrase research to build an inventory that makes essentially the most sense in your website and the aggressive panorama.

When you perform or rent SEO professionals to perform the search engine optimization on your web site for Google and different search engines, it increases your website’s ranking, gives extra visitors, and gives a greater conversion price and rather more.

A low-finances, low-cost, web optimization service might “optimize” the web site, usually over-optimizing an internet site that may get the web site a search engine penalty, or even banned in the various search engines.

The greatest search engine optimization firm will increase natural site visitors to your website, improve your site’s ranking on the search engine outcome pages, generate qualified traffic (guests which have a excessive potential of changing into shoppers), improve your model’s consciousness, credibility, and publicity.

To be able to develop an effective technique, they should perform keyword research, maintaining the shoppers’ goals in mind to both optimize existing content and uncover potential opportunities to reach their target market.

When you’re evaluating SEO businesses, it’s crucial on your group to consider these features as a result of search engine marketing is a protracted-time period technique.

Local search engine optimization focuses on improving rankings within the “local-pack”, which is the area within results that has a map with three native companies listed.

There’s plenty of content on-line – Video tutorials, guides, articles, podcasts, books, – that you can use to be taught Search Engine Optimization and search engine optimization strategies with varying levels of technical depth and challenge.

While on-web page SEO positions a website to rank for search phrases nicely by serving to search engines like Google and yahoo perceive the semantic which means of a website and its internet pages, off-web page search engine optimization helps increase the authority of a web site and Google’s interpretation of what web sites ought to rank forward of others.

You’d need to find out about backlinks, web site authority, penalties, key phrase analysis and optimization, code optimization, URL structure, the way to use Search Console, and different analytic and information collection software program, technical SEO, and that is simply to name a number of.

BeOnWin offer superlative SEO services that take your website to the highest of the Google SERPs.

3 Hacks of Social Media That Will Boost Your SEO Ranking in Days

3 Hacks of Social Media That Will Boost Your SEO Ranking in Days

Strategies That Will Make Social Media Boost SEO Ranking in Days

3 Strategies That Will Make Social Media Boost SEO Ranking in Days

As you aim to rank higher in your SEO ranking, you don't want to miss these social media boost hacks. Check these strategies now and rank like a pro.

Keyword(s): social media boost

Are you using your social media pages correctly to boost your SEO ranking?

If used correctly, social media can increase website traffic, build a brand around your business, and build a community around your brand. Lastly, but certainly not least, it can play a massive role in SEO ranking.

Below are the 3 of the best and most strategic ways to social media boost your ranking in just a couple of days.

Let's get started!

1. Link Opportunities

Every business should be using social media to promote and share their content. Creating backlinks is one of the best ways to do this - When you find another page that will share your content, it will then be exposed to a whole new audience and potential viewers and followers.

When you are creating your content, you want to keep this in mind. Think ahead of time and consider if it would be valuable and worth sharing on another social media page. It needs to be engaging, high quality and valuable to the readers.

This is the best way to passive promotion. By creating high-quality content and sharing it through social media, you can have another third part share that content to their viewers without you having to directly pitch it.

When you have a really good quality piece of work, share it a couple of times over a period. Just make sure it is relevant still when you do this!

2. Partners and Influencers

According to Forbes, a marketing report in 2018 surveyed clients and it showed that 48% were planning on using influencers and brand ambassador to market their products to specific niches and the influencers' audiences. This trend isn't going anywhere and is most likely to increase throughout 2020.

Micro-Influencers

This is one of the best ways to market brands and products on social media. Micro-influencers have access to specific niches with an audience that is truly engaged and interested. Start looking for and following these niche influencers, observer their practices and the ways they engage with their audience.

By Partnering up with and utilizing these niche influences, you can bring a product or brand to an audience that is guaranteed to be interested and engage. Look for opportunities to connect and create partnerships with!

Brand Ambassadors

Similar to micro-influencers, brand ambassadors have a smaller following in a specific niche. However, instead of just being a voice for their followers, brand ambassadors will also occasionally offer a product or service that is relevant to their audience.

This is your door into that audience - by forming a partnership with them you can directly put your product or service in front of that audience.

Look for micro-influencers and brand ambassadors within your industry and start following them. From there, you can begin to build a relationship with them by engaging in on their content and their audience. After engaging, you can approach them with a partnership that will be beneficial for both of you.

3. Video Content

Whether it be gifs or well-curated videos, using visual stimulation for viewers is becoming the best way to market good and building SEO.

A recent survey done showed that 85 per cent of marketers now say that videos are the most effective way to get in front of an audience and 93 per cent of businesses have landed new customers directly because of video content.

By creating the most relevant and engaging content that viewers want to see, you can bring in more traffic and organic followers. When you do this, your SEO ranking recognizes the organic traffic and automatically starts ranking you higher in searches.

Just remember that the video content is only as effective as the quality of it! So make sure you put enough work into to ensure its relevance.

When you create these videos to bring in more traffic and improve your SEO, keep a few more things in mind

  • Use whole and complete videos, you wouldn't want to upload just part of the video and not give your views the whole content
  • Share your video across all platforms and make sure it has a link leading back to your website.
  • Make sure to include keywords organically when you share!
  • A great way to create engaging content is by telling a story. Everyone loves a good story, and this shows there is a real person behind your company.
  • The last thing to always remember is to add a CTA (Call To Action). This is a basic sentence that shows the viewer what to do next, such as signing up or contact you on your website.

Although videos are a great way to reach audiences and improve your social media SEO, it can be challenging to create one worthy of sharing. Consider reaching out to a professional service when it comes to creating video content.

Creating a Social Media Boost in SEO

The internet is an amazing tool for marketing a brand, and social media is the core of it right now. If you want to truly create a social media boost for your website and SEO than follow these hacks and you'll start ranking higher in no time!

Just remember that social media is constantly changing and keeping up with trends and the way SEO rankings change can be challenging. Testing and dedicating time to trial and error will ultimately help improve your brand and its effectiveness with social media marketing.

If you need help or have questions about SEO and social media, contact us and we can help you improve your brand!

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