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The Dos and Don'ts of Guest Blogging for SEO

The Dos and Don'ts of Guest Blogging for SEO

Guest Blogging for SEO

The Dos and Don'ts of Guest Blogging for SEO

If you want to rank higher and boost website traffic, then you can't miss these dos and don'ts of guest blogging for SEO.

Keyword(s): guest blogging

Guest blogging, or guest posting, is the practice of submitting a blog post to the website of an influential blogger. But what exactly can you gain from creating content for someone else?

There are several key benefits to guest blogging. When a blog post is shared on an authoritative website and backlinks to your own site are included, this helps to raise the authority of your own site.

But there is an etiquette to follow when creating a guest blog post and it is important that you follow it.

In this article, we'll talk about the dos and don'ts of guest blogging for SEO.

Do Pitch New Content Ideas for Guest Posts

It can be very tempting to offer up old ideas or to simply try to rehash your previous posts when you're pitching for a guest post. It is essential that you don't do this. Nobody wants second-hand content on their blog.

You should treat the blog that you are creating a guest post for with the same respect that you would treat your own blog posts.

Remember, while the post may not be on your own home site, your name will generally go on the post, so if you're rehashing old content this won't look good for you.

Make sure all of the content that you pitch is as fresh as possible.

Do Create a High-Quality Guest Post

Running off a quickly written half-baked guest post is not going to win you any favour with the blog owner and it's certainly not going to drive any traffic to their blog.

Remember, the content that you are creating for the blog needs to be good enough that it drives people to the site. If you're not trying to create content that does this, then there is no point even trying.

Guest blogging is a two-way street. You need to create the best content possible in exchange for valuable backlinks.

Do Follow the Guest Post Guidelines Thoroughly

If the site that you are guest blogging on has written guidelines for guest bloggers to follow, show them the courtesy of actually reading them and following them.

If they want posts on a certain topic; write based on that topic. If they want you to follow a certain writing style, or to format your post in a certain way; do it.

Showing that you respect the wishes of the site owner will mean that you'll be more likely to get asked back in the future.

Do Carry Out Research on the Site You’re Pitching to

When it comes to pitching, you should do your research. Find out what type posts they have accepted in the past. Read the posts that are currently on the site and get an idea of what their most popular posts are.

While you shouldn't be trying to mimic material that is already present on the site, it is important that you have a good idea of what works and what doesn't.

Don’t Use the Same Post on Multiple Blogs

When you're pitching your ideas to bloggers don't use the same blog that you've pitched to another blogger.

If you've already written or pitched the idea for someone else, you shouldn't be trying to get the same post published elsewhere. Having the same post duplicated across multiple blogs will affect the authority of any of the sites in question.

While you may be wanting to blog on the same subject across multiple blogs, you should look for different ways to convey your message.

Don't Demand That Your Post Be Published

It's up to the blogger to decide what is published on their site and when. Even if you've created a blog post that you think is great, it is still up to the blogger to decide if and when it should go up at all.

The blogger may have their own guidelines for providing guest posts. If you've not followed these correctly, then you may end up losing out.

If the blogger tells you that they've rejected the post, ask them if you can make revisions and for some feedback. Then, if they allow you to resubmit, do so having made the changes that they have requested.

Politeness costs nothing, and while your primary goal may be to get backlinks, you should also think about building a network too.

Don't Submit Irrelevant Guest Blogs

Make sure that the posts that you are submitting to another site are relevant. If your subject matter doesn't match up with the theme of the blog, then it is unlikely to get approved by the blogger.

Make sure and research the site before submitting guest blog ideas.

Don't Pester Bloggers to Let You Post

Site owners that accept guest blog posts will receive emails from people pitching ideas all of the time. It is unlikely that you'd be the only person that they are talking to presently about guest posting.

If you don't get a reply straight away, don't panic. Leave it a few days before you even think about sending them a follow-up email.

If you pester a blogger, you're not likely to do yourself any favours. All you will do is irritate them and they may end up ignoring you completely.

If you do need to follow up on an email that you've sent, make sure that you are polite and patient.

Getting the Balance Right When Guest Blogging

When guest blogging, always remember that you're submitting to someone else's site. You must try your best to be polite at all times. Make sure that you follow the guidelines that the blogger has set and pitch good quality, original content.

For help with your backlink strategy, get in touch with Be On Win.

Get in touch today to find out how we can help your SEO.

The Ultimate Guide to SEO Marketing

The Ultimate Guide to SEO Marketing

The Ultimate Guide to SEO Marketing

The Ultimate Guide to SEO Marketing

It doesn't matter how good your company is if customers can't find you. Here's everything you need to know about proper SEO marketing.

Keyword(s): seo marketing

About 93% of online activities begin on a search engine. Unfortunately, 75% of searchers never look beyond the first page of results.

If you're not ranking at the top of a search page, you're losing business.

If you want customers to discover your business, you'll need to make sure you're easy to find online. Otherwise, consumers might come across your competitors' websites instead. With a strong search engine optimization (SEO) strategy, you can improve your ranking on search engines to attract more customers!

What exactly is SEO marketing and how can it boost your business?

Keep reading to find out! In this guide, we'll review everything you need to know about SEO before you start marketing. Learn how to rank on Google with this SEO guide today!

What Is Searching Engine Optimization?

Search engine optimization ensures your website content and blog posts rank higher on search engines like Google. The higher you rank, the easier it is for consumers to find you online. Otherwise, they might have to click through multiple pages before your website appears in their search.

You can develop your SEO marketing strategy by learning more about your target audience and their online behaviors.

Audience Research

First, you'll need to complete audience research. Who are your ideal customers? Can you segment them based on demographics like:

  • Age
  • Gender
  • Location
  • Career
  • Household income
  • Marital status
  • Buying behaviors
  • Interests

Once you know who your customers are, you can learn more about what they're searching for online.

Keyword Research

You can use tools like Google Trends, Keyword Planner, and Ahrefs to develop a list of keywords. You'll need these keywords to create content that appeals to your customers' searches.

Content creation is an important component of your SEO strategy. Google looks for unique, high-quality, informative content. When developing content for SEO, it's important to focus on quality over quantity.

Before creating content, choose a keyword to focus on. Try to give each piece of content one focus keyword. Then, develop your content around your keyword.

Search Intent

Google looks for content that matches the consumer's search intent. Are your customers looking for answers to their questions or are they in the mood to shop? Their search intent can help determine what type of content you create.

For example, someone who searches for "best dentist in the area" might want to read a blog post titled "How to Find the Best Dentist Near Me." Someone who is looking for a new toothbrush, on the other hand, might want to watch a product vlog.

Learning how to determine your audience's search intent will help you rank higher on search engines like Google.

The Benefits of SEO

Search is the number one driver of traffic to content sites. It even beats social media by over 300%! That's only one benefit of SEO marketing, though. Here are a few other ways a strong SEO strategy can boost your business.

1. Build Brand Awareness

It takes five to seven impressions before people begin to recognize your brand. Brand awareness can help you stand out from your competitors. Otherwise, consumers might fail to remember your business the next time they need your product or service.

The higher you rank on search engines, the more often consumers will see your brand and visit your site.

Remember, most people don't look beyond the first page of search results. If you want to generate more brand awareness, you need to boost your ranking.

With a strong SEO strategy, you can appear for multiple search terms. That way, consumers see your business name as they search keywords relevant to your brand.

2. Increase Traffic

As you begin ranking for a range of keywords, you can also generate more traffic to your website. Focusing on keywords that are relevant to your business will help you generate high-quality website traffic.

Focusing on consumers who already have an interest in your product or service can help you generate more leads and conversions.

For a strong SEO marketing strategy, you'll also need to mobile-optimize your website. Google uses mobile-first indexing to determine rankings.

In fact, about 82% of smartphone users check their phones before making a purchase. Another 45% read reviews before buying a product.

By optimizing your website for mobile viewers, you can generate even more site traffic.

Local SEO is an important part of your overall search engine marketing strategy, too. With local SEO, you can focus on customers in your area. To improve your local SEO strategy, use location-based keywords.

Don't forget to gather reviews and update your Google My Business listing, too.

3. Create Credibility

Ranking above your competitors can help improve your company's reputation. A high ranking tells consumers you're a credible resource in your industry. When they visit your website to read your blog posts, they'll see you have the information you can rely on.

Improving your company's credibility will help you develop brand trust. In time, trust can turn into loyalty. Having an audience of loyal customers can help you retain customers, which can benefit your ROI.

4. Keep Up With the Competition

Your competitors might have a bigger marketing budget than you do. With SEO, you can level the playing field.

As you improve your SEO ranking, you can reach more customers. Improving your ranking can help you generate more website traffic, leads, and conversions. Then, you can boost sales and remain competitive with bigger corporations.

Using SEO can give you a fighting chance, even as a small business in a big industry.

5. Improve Your ROI

SEO is an organic marketing strategy. In other words, you won't have to waste thousands of dollars to generate results. With a plan and help from an experienced SEO company, you can start improving our ranking right away.

As you boost your ranking and generate online sales, you can improve your ROI to grow your business!

Make Your Mark: Your Ultimate Guide to SEO Marketing

Ready to make your mark? You'll need a strong SEO marketing strategy first. Get ahead of the competition and start growing your business with SEO today.

You don't have to go it alone, either!

Instead, consider hiring SEO experts to help you boost your ranking. With fully managed SEO, you can improve your online reputation and gather more leads. Contact us today to grow your online presence!

7 Mobile Marketing Mistakes to Avoid for Small Businesses

7 Mobile Marketing Mistakes to Avoid for Small Businesses

7 Mobile Marketing Mistakes to Avoid for Small Businesses

7 Mobile Marketing Mistakes to Avoid for Small Businesses

Mobile marketing can help your business reach more people online if you have the right strategy. Here are mobile marketing mistakes you need to avoid.

Keyword(s): mobile marketing mistakes

Worldwide, by 2025, 72 percent of people will only use their smartphone to access the internet. That means, if you're making mobile marketing mistakes, your small business is losing out.

Eliminating basic mobile marketing mistakes will increase engagement and sales conversions. Your small business will be even more successful with the right strategy.

To help you identify anything you might be doing, or not doing, in your mobile marketing that could hurt your brand and business, we've put together a list of 7 things to keep an eye on. Read on to learn what you can avoid or improve.

1. Not Having a Mobile Strategy

No matter what you are doing to market your company or your products, if you don't have a mobile strategy in place, you're going to suffer. Deciding you want to add a mobile element to your marketing will lead to mobile marketing mistakes.

Ask yourself how mobile marketing will fit your brand, your goals, and your ability to sell your product or your service. Take time to set measurable goals. Think about what success will look like when you add a mobile strategy.

If you go into a mobile marketing campaign without having put in place a plan, your efforts will be random. You won't know if you are succeeding. There's a good chance you'll waste time and money.

2. Not Picking the Right Way to Target Each Audience Segment

Your audience is made up of different people with different demographics and behaviours. They will each have preferences as to how they receive your marketing messaging. If your mobile marketing strategy is one-size-fits-all, you'll miss hitting all of your audience with your campaign.

Do your research to understand how your audience receives their information. Use a combination of SMS, email, and social media to make sure each segment of your audience gets your message.

Sending everyone on your customer list or lead list an SMS message or a tweet is one of the common mobile marketing mistakes. Just because texts and tweets are mostly viewed on mobile platforms doesn't mean each of your customers prefers those platforms.

3. Using the Same Message and Not Optimising It for Each Recipient

Just as using the same platform to target all your customers doesn't make sense, neither does sending the exact same message to each one. Mobile marketing allows for optimized messaging. Not sending personalised messages targeted to individuals is a mistake that many mobile marketers make.

Messaging should also be crafted with the platform of choice in mind. What works well for social media or SMS won't work as well in email. SMS can handle images now, but that doesn't mean it's best to load your marketing texts with gifs and photos.

Settling for one consistent message across all formats is a mistake we see a lot. Write your marketing content to suit each mobile platform you are going to use. You'll see greater engagement because the message makes sense on that platform.

4. User Experience Not Optimised for Mobile

A common, but easy-to-fix mobile marketing mistake is to not have the mobile experience optimized for mobile use. Websites that aren't mobile-friendly don't work anymore. Your customers on mobile devices expect their user experience to be as good as the people visiting on a desktop or laptop.

Create a new website for mobile use or adjust your current one to do the same. Make sure you have an online experience that is powerful, intuitive, and search-engine-optimized for your customers no matter what device they use to access it.

5. No Mobile-Friendly Payment Option

If your mobile marketing strategy is aimed at selling products then you should have a mobile-friendly payment option enabled. Not allowing people to pay through mobile-friendly platforms hurts businesses in their mobile marketing strategy.

Your payment system should be integrated into your mobile website. The mistake in not having this integration is that you make it harder for a customer to make the purchase. That means you risk not converting the interest into action.

You should also look at mobile-specific payment platforms such as Apple Pay, Android Pay, or Google Pay.

6. Fear of GDPR

Another entry on the list of mobile marketing mistakes is fear of non-compliance with GDPR and AVG regulations. Concern about violating these regulations that came into effect in 2018 has led some businesses to reduce or stop their mobile marketing campaigns.

However, complying with GDPR and AVG isn't as hard as people think. It's worth taking the time to explicitly get permission to contact your leads. Doing this means you can still maintain a mobile marketing presence.

Make sure you take the following steps:

  1. Include a clear privacy policy in your marketing campaigns
  2. Make sure the privacy policy is also clearly stated on your website
  3. Provide an obvious option to opt-out of marketing campaigns
  4. Provide an opt-in option when reaching out to new leads

7. No SMS in Mobile Strategy

A mobile marketing strategy without an SMS component is a common mistake for small businesses. Adding SMS is an easy, cost-effective, and comprehensive way to reach your customers.

To engage in SMS marketing you need to conform to strict spam regulations. These regulations are more comprehensive than email marketing. Make sure you do the research to ensure compliance.

The best thing about SMS marketing is that almost every one of your customers has a mobile phone and is comfortable texting. It's a great way to direct special offers and "insider" information to people who have opted in to receive your messaging.

Mobile Marketing Mistakes Can Hurt Your Brand

Many small businesses make at least one of these mobile marketing mistakes. Eliminating them from your mobile marketing strategy and campaigns will result in better engagement and conversions.

Have a plan. Target people as relevantly as you can. Make it easy for people to engage with your marketing content on their mobile devices.

Optimizing online content is what we do best. We're here to help your small business conduct mobile marketing without the common mobile marketing mistakes. Contact us today to discuss our SEO options.

The 6 Features of a Great Press Release

The 6 Features of a Great Press Release

The 6 Features of a Great Press Release

The 6 Features of a Great Press Release

A press release is the perfect way to get the word out about your company. Here are essential features that your press release should have.

Keyword(s): press release

When you're looking to spread the word about your company, one way that you may look to do it is through the use of a press release. When using a press release to market your company, you must understand all of the aspects that go into creating a fantastic press release.

In this article, we're going to detail each part of a press release that you need to know about. By the end of the article, you'll be a professional when it comes to writing a press release.

Without further ado, let's jump right into these press release tips.

1. Inform the Reader

When you're writing a press release, you want to avoid promoting your products or services at all costs. It makes you seem like the overeager salesperson that every customer attempts to run away from when shopping.

Instead of promoting your products, inform the public about the products and services that are offered by your business. Another beneficial thing to do is to throw in why your business services are of value to potential customers.

When customers understand how they can benefit from using your services or products, it will make them more likely to hire you. Again take time to practice writing your press release and have someone proofread it to ensure that you don't sound like a salesperson to readers.

2. Become a Storyteller

All great press release writers understand the art of storytelling. It's a proven fact that when you get people to respond emotionally to you and your company their more likely to make the purchases that you want them to make.

By telling stories to the reader, you'll ensure that you've captured their attention before providing them with information. A great storyteller can capture and keep the attention of any reader no matter what.

Before you begin your press release, your team should develop an engaging story that will be used to draw the reader in. And then once you've hooked them, you can then begin delivering valuable information that they need to know before making their purchases.

If you find that you're not the best storyteller, there are various places online that you can use to improve your storytelling skills.

3. Keep It Simple

No one wants to read a bibliography about your business. This is the part that can make or break your goal when it comes to providing readers with a press release. If you begin to draw out the information that you're offering and using confusing language, you will lose the reader.

Instead, make sure that the content you publish in the release is short and straightforward. When you're writing your press release, you've got to find the perfect balance between providing information and doing so in a way that will still hold the attention of the reader.

People's attention spans aren't incredibly long; therefore, you want to make the most of it while you have it.

4. Write for Your Audience

When it comes to marketing so often, you hear the terms target audience. Your audience is the group of customers that your product or service would serve best.

When you define your target market, everything that you do when it comes to advertising and marketing has to be geared towards them, including writing a press release.

The way that you reach your target audience with your press release is through the tone of the release. This means using language that your audience will understand.

As your company expands and you seek to reach more people, then you and your team can recreate your marketing tone to fit the needs of your new target demographic.

5. Develop Your Call to Action

At the end of your press release, it's time for the big moment where you compel your reader to purchase your products or hire you and use the services that you offer. However, to do this, you need to ensure that you've crafted a strong call to action.

Earlier, we mentioned that people are more likely to make purchases if you've evoked them to feel something. Before creating your call to action, you need to ask what feeling your press release evoked in the reader and then proceed from there.

Your call to action should force the reader to do something. What do you want them to do? If your call to action is weak, then the reader may become confused about what you want them to do and exit out of your press release without another thought.

Don't let this be your press release take the time to craft a strong call to action and force your reader to do something after they've finished reading your press release.

6. Be Credible

The last component that you need to use when it comes to writing a press release is your credibility. You may be wondering what credibility has to do with creating a press release.

The reason you've got to be credible is that providing customers with the wrong information, especially if it can be harmful can ruin your business reputation. The way to become credible with potential clients is by providing up-to-date information at all times.

They'll begin to trust the things that you're saying to them and understand you've got their best interests at the forefront of your companies mind.

Writing a Winning Press Release

When it comes to the components that make a great press release, you must take time to craft each section carefully. When you put effort into writing your press release, you're sure to get the results out of it that you were looking for.

If you're unsure about how to proceed when it comes to developing press releases or any other form of SEO marketing, then it's time to call in the professionals. Join a winning team and contact us here at Be On Win.

We've got the experience and knowledge that you need on your side when it comes to all areas of business marketing. Let us help you improve in all areas of marketing and improve the quality of business for your company today.

7 Benefits of Social Media for Your Digital Marketing Strategy

7 Benefits of Social Media for Your Digital Marketing Strategy

Mobile Deep Linking

7 Benefits of Social Media for Your Digital Marketing Strategy

If you are looking for tools to boost your digital marketing strategy, social media may help. Here are benefits of social media for your company's marketing.

Keyword(s): benefits of social media

The digital marketing industry is worth an estimated $43.8 billion globally.

This valuation shows just how much the balance has shifted in the world of marketing in recent years. The expansion of the online world has made many traditional marketing approaches almost irrelevant.

When it comes to the online world, possibly the most significant area of growth in recent times has come in the form of social media.

Read on as we look at the seven biggest benefits of social media marketing for your business.

1. Ease of Use

Anyone with basic knowledge of a computer, tablet, or cell phone can post content on social media. Even if you're not a computer whiz, you can use social media to communicate messages to prospective clients.

What's more, you can do it from the comfort of your home, or anywhere else. Many successful online marketers create and post content on the go.

While it's easy to make social media posts, creating content of real value is a different story. Enlisting a professional service to help you create content (like blog posts or videos) for your social media platforms will help you to attract more leads and keep you free to concentrate on your business.

2. Size of Audience

Around seven in ten adults in America use social media regularly.

When you're selling on Instagram or Facebook, you can potentially speak to the whole world. If even a tiny percentage of these listeners like what you say or how your product looks, your business will begin to grow exponentially.

If your business is a localized one (such as a law firm) you can use local SEO to ensure that the majority of your online exposure is in your vicinity. This means that your marketing efforts won't be wasted on social media users in Sydney when your business is in New York.

3. Cost

One of the best things about social media compared to other marketing platforms is its affordability. Because social media posts are free, companies are no longer required to spend crippling percentages of their budget on marketing.

The playing field is therefore much more level in marketing than it was before the dawn of social media. The competition between firms is now to create the best content, rather than to spend the most money.

Not only does this give emerging firms a chance to compete with giants in the industry, but it also means that truly creative marketing content is given the chance to shine.

4. Visuals

Humans nowadays are easily distracted creatures. If you don't grab their attention quickly, you'll lose them.

One of the best ways to get attention is with visuals. Whether it's bright colors or striking designs, people lock onto things that catch the eye.

Social media provides ample opportunity for businesses to do just that. Instagram and YouTube, in particular, give posters the opportunity to sell using visuals.

The issue here is that many other businesses are trying to do the same. To ensure that your page stands out on social media, you'll have to invest time and strategy in your posts.

If you're not proficient when it comes to creating visual media, it might be an idea to hire a third party to create photo or video content for your platforms.

5. Brand Building

Marketing experts have long known about the importance of branding when it comes to selling products. Everyone recognizes the golden arches of McDonald's or the Nike swoosh when they see them.

Once confined to newspapers and televisions, these kinds of logos are now everywhere on social media as well. This gives smaller companies a chance to expose their brand to thousands of people.

As your brand becomes more recognizable, potential clients will begin to trust it. Once you establish a link between your brand and high quality in the minds of clients, you'll start to see more sales.

6. The Inbound Structure

There are two main classifications when it comes to marketing strategies. These are inbound marketing and outbound marketing.

Outbound marketing is any strategy which requires the marketer to actively pursue leads. A classic example of this is the cold call.

Inbound marketing, on the other hand, is any marketing approach where leads to come to you.

While outbound marketing can be successful in certain situations, marketing experts agree that inbound techniques are more efficient. Because you're attracting the attention of a huge number of potential clients on social media sites and other online platforms, your reach is much greater than if you were targeting clients individually.

Social media is the best possible platform for inbound marketing content. Posting content is free and your reach is potentially infinite.

7. Customer Engagement

Social media thrive on engagement. Simple posts can reach hundreds of thousands of people through likes and shares if they hit the right note.

This means that persuading viewers to interact with your content is crucial to making sales. Once people start interacting, however, the results can come quickly.

Online platforms nowadays make conversion easier than it has ever been by far. Through a well-designed deep linking strategy, you can bring a prospect from the point of seeing a social media ad to buying your product in a couple of clicks.

Exploiting the Benefits of Social Media to Succeed in Business in 2020

As you can see, the benefits of social media are undeniable. If you want to make the most of your business in this day and age, you need to be leveraging social media to your advantage.

To find out more about how we can help you use social media and other online platforms to grow your business, contact us today.

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