Blog

Content Planning: 10 Steps to Create a Solid Content Marketing Strategy

Content Planning: 10 Steps to Create a Solid Content Marketing Strategy

Content Planning: 10 Steps to Create a Solid Content Marketing Strategy

Content Planning: 10 Steps to Create a Content Marketing Strategy

The successful marketing and growth of your business relies on top notch content planning. Check out this blog for simple steps to develop a content strategy.

Keyword(s): content planning

Do you want to learn how to create a content marketing strategy? Do you want to know what details differentiate a great strategy from a typical one?

Having solid content planning is the trick to landing a higher SEO ranking. However, creating a good content marketing strategy isn’t always so simple. If you want a content plan that works well and does its job right, this is the guide for you.

Keep reading to find out what steps you need to take to create a great content strategy.

1. Identify Your Goals

The first step of a content marketing plan is to set your goals. What do you want to get out of your content marketing strategy? Define your goal so you don’t get lost along the way.

Creating a mission statement is also a useful tactic. It will act as a guiding hand for your strategy. Your mission statement must outline your audience, the content, and what they’ll gain from it.

Whenever you feel lost, always go back to your goals and mission statement.

2. Know Your Audience

Next, you need to know who your target audience is. Using a one-size-fits-all approach often leads to failure, especially if your business is in a niche. Instead, you’ll find more success when you target a specific niche or audience.

Who are your likeliest customers based on your products and services? If you already know your target audience, find out more about them. Collect data on their demographics, age, location, and other information.

Let’s say your target customers are millennials. On average, millennials spend 11 hours per day engaged with digital content. Find out which content formats millennials prefer to consume most so you know what to create.

3. Run a Content Audit

If you often create content for your business, you may write content on the same topics. Stop and check your past posts before you commit to creating another one. Run a content audit and review your past posts.

If you’re writing for the same topic, find out how you can create content with a new twist. You want to make sure you don’t become too repetitive. Set new goals, try new content formats, or cover new horizons.

4. Pick Your Content Types

Another aspect of content planning is to know what content formats you’ll focus on. If you’re new to online marketing, you may prefer to focus on one type of content only. This is fine, but you’ll want to become more versatile as you gain more experience.

Some strategies need various types of content, like videos or podcasts. The variety of types of content is a reason why 70% of marketers invest in content marketing. From video to blog posts, you can cater to people who like certain types of content.

All you need to do is to know what content type will best fit your content marketing strategy.

5. Set up Your Best Content Channels

As you go through your content planning, you’ll get a sense of where your audience is. For example, some of the best places to post content are Twitter, Instagram, and YouTube. If you already have channels on these platforms, then you only need to prepare it.

Do you want to know where your target audiences are hanging out? Use content analysis tools like Google Analytics or Buzzsumo. These tools can tell you where the largest shares by network and content type go.

6. Figure out How to Manage Your Content

Your content marketing strategy isn’t complete if you don’t have a content management plan. Most businesses use a content management system or CMS for this task. It will help you create, publish, and track your content.

One of the most popular and best examples of a CMS is WordPress. Other useful open-source CMS platforms are Drupal, Joomla, and Serendipity. The key functions of a good CMS platform include customizability and page editing functionality.

7. Individuality and Brand Identity Matters

Every business is unique, but few owners show their inimitability to clients. Some companies forget to showcase their brand identity. Instead, they create content that’s generic and boring.

Don’t forget to inject your brand’s personality into your content. Always implement brand identity in your content marketing. Before that, you need to have a clear picture of your brand and its identity first.

8. Design a Content Calendar

A defining factor of many successful content marketing strategies is a good content calendar. Content calendars contain schedules for publishing content. They also show where or which platform your content gets published on.

This is useful if you plan to produce, publish, and manage a lot of content. You can find tools that range in complexity and functionality online. An example of a simple tool is Google Calendar while a more intricate one is Asana.

9. Create and Distribute Content

Once you finish the previous steps, you’re ready to create and publish your content. Write, shoot, or record. Create the content you need.

When you start creating your content, always remember consistency and brand voice. Never stray from your content marketing plans. Don’t forget to include optimizing elements like keywords for SEO ranking.

10. Measure the Results of Your Content Strategy

Every digital marketing scheme you put in motion needs to come around with results.

Use analytics tools to find out how successful your content strategy is. Tools like Google Analytics, Buzzsumo, and SEMRush can show you the results.

Whether you find success or failure, you always have room for improvement. You can tweak your strategy in real-time depending on how your posts get received. Use the results from your content marketing strategies to improve your content planning.

Start Content Planning for Your Business

Don't hesitate to follow these tips for great content planning. Use this to focus on the key factors of success when creating a content strategy.

If you want to learn more about digital marketing tactics, feel free to check out our blog. Do you have queries on content marketing strategy and similar topics? Don’t be afraid to connect with us here.

The Ultimate Guide to Guest Blogging Services and Business Benefits

The Ultimate Guide to Guest Blogging Services and Business Benefits

The Ultimate Guide to Guest Blogging Services and Business Benefits

The Ultimate Guide to Guest Blogging Services and Business Benefits

What is it about guest blogging services that makes it one of the most noteworthy inbound marketing strategies? Learn all about guest blogging here.

Keyword(s): guest blogging services

Did you recently put up an online business? Or did you start a blog and you wish to make it profitable? Then you need to start implementing key strategies to take your brand to the next level.

One of the best ways to do this is through guest blogging. This is a form of content marketing where you write a blog post on a third-party site to create exposure for your brand.

Since consumers love reading blogs, content marketing companies offer guest blogging services left and right.

But how can a guest blog post impact your brand and keep you ahead of the competition? Continue reading below for an ultimate guide to guest blogging and how it can help your business.

In-Line with Your Goals

If you closely examine guest blogging, it involves not only the quality of the article. It must also be in line with your goals. What are your goals for considering guest blogging services?

Three fundamental ones should serve as a guide for your blogging. You want your blog to create more exposure and traffic to your website, as well as strengthen your site’s backlink use. Also, you want to establish yourself as an industry authority.

Use these three goals when creating the framework of your content.

The Right Placements

When you hire a good SEO marketing team, you can expect them to publish your blog posts on high-quality websites. This is a crucial element in creating exposure and engagement.

Some companies place links to your posts everywhere without looking into the value of the website. A good company uses filters to determine the quality and domain authority of the third-party sites.

Tracking

Last but not least, effective guest blogging is incomplete without tracking the results. This involves monitoring the engagements that your blog posts generate. This also entails tracking the increase of your website visitors.

1. Increase Quality Traffic

Now, let us take a look at some of the key benefits of guest blogging. As we mentioned earlier, one of the key goals of guest blogging is increasing your site’s traffic. But you don’t want it to be any kind of traffic; you want it to be high-quality.

When we say “quality traffic,” this means visitors who will likely benefit from your posts. These are the people who will likely buy your product or tap your services. Guest post blogging helps attract the right people who will read your content and eventually visit your website.

2. Increase Social Media Presence

Guest blogging also strengthens your social media presence. Studies reveal that over the majority of the United Kingdom’s population uses social media. Furthermore, the average user manages around seven different social media accounts.

Through guest blogging, you can build your social media profile. You can reach users through the different social media platforms they are using.

A quality guest post can easily stimulate social media shares. And if your content is interesting, timely, and relevant, it can go viral in a matter of minutes.

Furthermore, guest blogging can increase your social media following. In your guest blogs, you can include links to your social media accounts. When readers see that your blog is beneficial, they will likely follow your brand across all social media platforms.

3. Expands Your Subscriber Base

As more traffic comes in, you will have a better chance of expanding your number of subscribers. You can increase patronage on your actual blog, as well as your social media accounts.

This is one of the most vital elements in growing a business. As more people subscribe to your brand, you will have an easier time reaching the right audience. This equates to higher click-through rates.

In the end, you will experience a boost in your sales.

However, the key is to give the audience a reason to subscribe. Start with excellent content then introduce some promos to create more engagement.

4. Builds Your Credibility and Authority

As we mentioned earlier, guest blogging can help build your name as an industry authority. As you post relevant articles regularly, you can become an expert in your line of business and fortify your credibility.

With the prevalence of fake news, people are searching for credible sources. Hence, guest posting gives your brand a perfect avenue to connect with people through truthful and relevant content.

Additionally, it will reflect on your reputation. The audience will see your brand as someone they can trust.

5. Gives You Community Feedback

Guest blogging also helps you get a feel of how the community thinks about your brand. Other contributors who are also into guest blogging can give you insightful feedback concerning your outputs.

People can share their thoughts and suggestions through the comments section. In turn, you can make the necessary tweaks to make your strategies more effective.

6. Expands Your Portfolio

Though blogging may not be your focal point, it still helps expand your portfolio of work. As you churn up valuable content, your brand becomes more visible and relevant.

People can cite your content as a reference. As a result, it adds to your credibility. It helps your brand become more attractive and trustworthy.

7. Opens Up Networking Opportunities

Last but not least, guest blogging helps open up networking opportunities. As you publish content in other reputable sites, other businesses will see your brand. The same thing goes for customers.

As your network expands, you create opportunities for possible collaborations with other companies. Some of your readers may even offer tie-ups that may further boost your brand awareness.

Enjoy Top-notch Guest Blogging Services, Today!

Guest blogging is an effective way of marketing your brand. It is also a valuable tool in strengthening your online presence. And if you’re looking to a content marketing company that can help you in your guest blogging plans, we will gladly extend our expertise.

We offer top-notch guest blogging services that align with your brand’s needs. Connect with us today and let’s discuss your options. Together, let’s take your brand to the next level and beyond!

What is Alexa Rank and How to Improve it

What is Alexa Rank and How to Improve it?

What is Alexa Rank and How to Improve it

If you have a website, you’ve probably heard about Alexa rank. Alexa is one of the most well-known internet marketing tools. Check out this article to learn how to improve your Alexa rank.

Keyword(s): alexa, alexa rank.

Alexa is a worldwide website ranking system that utilizes internet traffic data to collect a list of most famous websites (and a subsidiary establishment of Amazon.com). It is also known as Global Rank and designed to be an estimate of websites' reputation. It ranks the websites according to a value they create based on certain criterias. Some search engine optimization specialists consider that Alexa rank is just as essential as Google rank for websites looking to attract more traffic and increase conversions. Let's see how we can improve our Alexa rank? 

Why Is Alexa Important? 

Having a high rank on Google is how most users see the success of their digital marketing efforts. However, Alexa rank is also important as same as Google rank. According to the official website of Alexa, rankings are calculated using a sum of estimated daily unique visitors to the website and the approximate number of website page views over the previous 3 months. 

Why Is Alexa Important

Google determines websites' authority based mostly on their search engine optimization keywords, backlinks, content quality, and different variables for the purpose of ranking websites in search results. Since Alexa Rank relies on website traffic, improving your rank involves drawing extra traffic to your website via advertising, SEO, and other marketing strategies. Apart from that, the ranking works as an excellent tool for SEO. When two almost exact websites with the same ranking are available in search results, that website with the highest Alexa score gets a higher position in the search engine. One of the best methods to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords. Additionally, a better Alexa rank additionally helps you attract top quality content via guest posts from top quality sources. Being aware of Alexa Rank can help you optimize your web pages to generate extra traffic and sales conversions.

Alexa Toolbar

Alexa is a vital data analytics system that gathers business web traffic information via a set of web toolbars and extensions. Alexa traffic rankings use an easy algorithm to report the user traffic number for those installed the Alexa toolbar. Bloggers and website owners keep checking the value of their sites on the Alexa toolbar to find out how well-known they are in the digital world. They can find out the rankings of their rival sites as well. To get ranking statistics, users should set up the Alexa toolbar, which means that the info is not based on all web pages. You can also view the rank of any website you visit by installing the Alexa Toolbar on your browser. This toolbar is available through browser extensions on Internet Explorer, Firefox, and Chrome, as well as through the Alexa website. Alexa toolbar works as a strong tool in ranking web traffic.

How to Increase Alexa Rank?

You can improve your site’s Alexa rank using different ethical methods without manipulating the tool. Creating better content that outperforms your competitors is a good way to steadily increase your SEO. Also, at the same time improve your Alexa Rank. Alexa Rank is commonly used by online companies for competitive analysis. A careful analysis of the data that may allow you to discover out more about the optimistic factors and you may bring the same factors to your website in addition to the blog. To improve Alexa rank you should add meta tags to your website on the Alexa tool so that it can be verified as a property of the Alexa account. Additionally, you can add the Alexa widget to your blog or website to get more regular visitors and receive more accurate results. You can add original and up-to-date content to your site. It’s always important to increase user engagement by giving your audience something they will find helpful. Encourage your customers to review your site on Alexa. Good reviews will help you to get a higher ranking. You can even leverage the tactic of subdividing your blog into multiple pages, which is usually done by Search Engine Journal and Forbes, to increase page views. Another tactic to increase page views is to move all download buttons to the next page.

Summary, Alexa is one of the existing traffic ranking tools. We recommend using Alexa as a complementary tool to improve your SEO strategies.  Do you use Alexa on your website?

Contact us today to increase your website ranking to a higher level with keyword research, competitive analysis, and SEO!

How to Write a Powerful Press Release?

How to Write a Powerful Press Release?

How to Write a Powerful Press Release?

A press release is an official statement delivered to the news media members for the purpose of providing info, an official statement, or making an announcement. In this post, we are going to show you everything you need to know about how to write a press release (including a few tips).

Keyword(s): press release, media, pr

What is a Press Release?

What is a Press Release?

A press release is a brief, compelling information story written by a public relations professional and send to targeted media members. A press release is a written communication that reports particular but brief details about an occasion, product launch, circumstance, or other happening. The entire function of a press release is to get coverage and get noticed by the audience. Press Releases are a great, affordable way to get your news picked up in the press. The press release should contain all the essential information (who? what? when? where? how? and most importantly why?) for the journalist to easily produce his own story.

Why Press Release is Important?

In corporations with an active PR (public relations) programs, your press releases could be the most regularly up to date professional content you can produce. So instead of thinking of a press release solely as a ticket to earning information coverage, you also need to think of it as a priceless piece of marketing content, especially it will boost your SEO performance. Press Releases are a great way to put your products and services on display as well as advertise changes your business is making.

If your press release is actually newsworthy, journalists would certainly like extra info or want to interview key people related to it. But regardless of how good the press release is, it needs to be targeted to the right media organization/journalist. In this strategy, press releases are either sent directly to local newspapers or to free and paid distribution providers.

How Should be the Press Release Format?

How Should be the Press Release Format?

The next step in learning tips on how to write a press release is knowing the press release format. Writing a press release to break essential company news can help businesses grow better, but doing it right is just as important. A press release ought to read like a news story, written in third-person, citing quotes and sources and containing normal press release info. Using key phrases early will provide you with higher visibility in search engines like Google, Bing or Yahoo, and will probably be easier for journalists and readers to get the concept of the press release content material.

To write a press release, begin with a catchy and brief headline that lets readers know what the press release is about. Just like writing the proper blog post title, organizing your press release for success begins with your headline. Since a press release is meant to feel and look like a story in a newspaper, it's essential to add a location and date stamp at the beginning of the first paragraph. However, in contrast to different forms of press releases, this official statement consists of the contact info throughout the body itself.

Your press release should include a strong lead. This is the place you clarify your newsworthy content/study in a single sentence. The lead will get right to the purpose. The journalist is aware that this can be a new product release. It's also essential to add powerful body paragraphs to press releases. This must be simply skimmable info provided in decreasing levels of significance. It's an excellent idea to add in quotes throughout the body to back up your arguments.

As a next step, it's recommendable to add boilerplate; a few phrases describing your company to the viewers. Describe what your organization does in clear, include a hyperlink to your organization's homepage early on, and make your boilerplate concise and straightforward. If you cite information, include a reference hyperlink for the data source, and ensure each name in the release has an associated title and company as well. You also can include quotes relevant within the context of the press release. Including quotes is an effective way to increase the credibility and personality of your press release to a reader.

If you're comfortable with the thought of letting your key people be contacted through media, you possibly can present their contact details on the press release page itself. When you're accomplished, read your press release out loud to make sure it's pleasant, simple-to-read, and not filled with jargon or overly long sentences.

The next time someone asks you "what's a press release?", keep in mind that the press release isn't made just for getting press - it's also an excellent tool that can assist your SEO. Want to get the word out about your business or occasion? Our service does every thing for you, from crafting a newsworthy article and distribution to the high-authority news wire. Contact us today for a high-quality press release.

7 Stunning SEO Tricks to Land Higher SEO Ranking in 2020

7 Stunning SEO Tricks to Land Higher SEO Ranking in 2020

7 Stunning SEO Tricks to Land Higher SEO Ranking

7 Stunning SEO Trick and Tips to Land Higher SEO Ranking in 2020

SEO tricks are the key to success for your online business. Check out the stunning tricks to make you rank higher than your competition in 2020.

Keyword(s): seo trick

The first-page result in an organic google search on average receives 71 percent of clicks and less than 6 percent of searchers click on something from the second page.

After looking at those percentages, it's needless to say, how important it is to rank on the first page of a google search.

Having your SEO set up properly and using SEO tricks are necessary for every business owner. So we put together a list of stunning SEO tricks to help you land a higher ranking and get in on the first-page search result.

1. Engaging Content

The content you put on you're website and social media pages play an important role in how well your business will perform online.

Creating content that is appealing and engaging should be your number one goal.

No matter how well your SEO is set up if your content isn't good enough for viewers to like it, stay on your page, and follow you, then it doesn't matter at all. You can have all the traffic coming into your site from good SEO, but if the content doesn't match then they will bounce off your site with one simple click.

Search engines are also smart if the content on your site doesn't match or not found valuable, then you will never rank high in searches. Create content that is valuable and engaging for your viewers.

2. Page Optimization

If you want to rank higher on search engines, then you're going to need to optimize all the words and content on your website. This means you are including the correct keywords in your site and optimizing your title tags, descriptions, content and headers.

This will ensure that customers are able to search easily for keywords and find exactly what they are looking for. This also influences your SEO and Google rankings.

When editing the title tag make sure to include your keywords in the front, but make sure it's easy for viewers to understand and read.

3. Social Media

Setting up your social media pages not only helps with your SEO but also for digital marketing. When you have your social profiles set up, they play a factor in your search engine ranking.

You want to make sure you have linked your company website to your social profiles, this will boost your search ranking.

On top of that when you post relevant content from your website to your social profiles, it gives viewers a chance to like and share it. This can make a tremendous difference in your organic traffic and ranking.

4. Alt Text

You can add alt text to all of your images on your website. Typically when you add an image onto your site it has a generic name full of random numbers and letters. You want to type in a description of the image instead.

Google's advanced technology will go through your website and try to read images. By adding in a description, it explains to search engines what the image is about and can help you rank higher for your niche. Make the description short and sweet!

Not only that but it also helps with the accessibility of your content for those with vision impairments. Not to mention, the website must now be accessible to everyone and follow the ADA regulations - this includes adding in alt text to all images.

5. Link Boosting

Another great way to land a higher ranking is by linking building. When you link your content to another website, it builds a connection and shows your site is associated with the domain authority of this other site.

You can also social link boost by doing this through social media as well. When your content on social media is shared onto another domain authority, you will be recognized with more authority from that other social handle.

This also shows google that you are creating and sharing valuable content - which enhancing your site and credibility.

6. Improve Engagement

Google recognizes when you have a strong user engagement through your site and social media. If you have good engagement, then google will reward you for that and rank you higher in searches.

So how do you create more engagement? Glad you asked, here are a couple of things you can do.

  • Use images: Adding high-quality images is crucial to creating good content. This helps break up long blocks of text and is more pleasing to the reader.
  • Use videos: Videos have been increasingly been more popular and are a big part of digital marketing.
  • Give Value: As we discussed earlier, having valuable content is the most important thing to SEO. Make sure your content is giving the reader exactly what they want and search for.
  • Easy Read: Everything you create should be easy to look at and read. No one wants to see harsh colors or huge blocks of text.

Implement these into your content creation, and the viewers will engage more!

7. Site Testing

Ensure that you are testing everything on your website and social media pages. You should be routinely checking your links and pages for errors or issues. Making sure the user experience is easy and convent is critical.

You also want to make sure your website is optimized for speed, if it takes forever to load, chances are your bounce rate will skyrocket and that will greatly hurt your google ranking.

SEO Tricks

Following these SEO tricks and tips will bring in more followers, better engagement, and ultimately help you rank much higher in searches. Now start optimizing your site and creating valuable content!

If you need help with your SEO and optimizing your website, contact us today and we will help you start ranking higher!

Subcategories

About

BeOnWin! provides SEO and Content Marketing services in the following areas: Managed SEO & PPC, Content Creation, Link Building and Local SEO.

Contact Us

Questions? Contact us
Phone: +44 (0) 20 3807 6880

Dept 964, 601 International House, 223 Regent Street
London, W1B 2QD
United Kingdom

Connect Us