What is AMP? Everything you should know about AMP

What is AMP? Everything you should know about AMP

Everything you should know about AMP

What is AMP? Everything you should know about AMP

AMP pages provide customers with a fast loading time, which helps decrease web page bounce rate and enhance engagement. Read more to learn everything about AMP.

Keyword(s): AMP, Accelerated Mobile Pages

You probably clicked many AMP pages before. The only thing you may have noticed was how instantly this page after you clicked. AMP-built pages have a lightning bolt indicator in the search result. Today we are talking about AMP.

What is AMP?

AMP, previously known as Accelerated Mobile Pages, are light-weight pages designed to offer mobile customers a lightning-fast, extra engaging experience. AMP pages provide users with a fast loading time, which helps lower page bounce rate and increase engagement.The AMP project is one of the popular open-source initiatives that protects the future of the net by serving to everybody deliver a better, quicker mobile user experience.

The AMP Project was introduced by Google on October 7, 2015, following discussions with its companions within the Digital News Initiative (DNI), and different news publishers and technology corporations around the globe, about enhancing the efficiency of the mobile web. AMP pages first appeared to web customers in February 2016, when Google started to point out the AMP versions of webpages in mobile search outcomes. Google began the AMP venture to create a framework that would offer an exact path to creating optimized mobile internet web page experiences.

Around 2 billion AMP pages have been created so far, and more than 110 leading analytics, ad tech, and CMS providers support the AMP format. More and more industries and organizations are transitioning particular content on their web sites into AMP pages because they provide such an improved consumer experience to the traditional slow loading mobile web.

How Does AMP Work?

Unlike frequent mobile pages, AMP pages are automatically cached by Google AMP Cache for faster load times on Google search. AMP ensures net pages load faster which helps with consumer experience and keeps guests to remain longer on the web page. By "forking" HTML, pre-rendering AMP content, and giving preferential treatment to AMP pages, Google can affect how web sites are constructed and monetized to form the web in its favor.

AMP pages are apparently going to seem in the carousels on the top of mobile search results, however there isn't any hint yet that there might be any try to direct all mobile traffic to these variations. Instead of maintaining customers confined to a specific app, like Facebook did with Instant Articles, the AMP project is aimed at altering the way publishers create mobile net pages.

Your unique content web page can be the mobile browser friendly version that customers will see, however you will also have the AMP version of that particular page, which will certainly speed things up. While AMP pages do work on desktop, they do not show with rich options and are not served from the AMP Cache.

Should I Use AMP For My Website?

What is AMP?

The answer is yes. The median load time for AMP pages is under one second, this means that when a consumer lands on an AMP web page, they get what they were looking for instantly. You do not have to have any particular skill set to optimize the code for every AMP web page, the AMP format is totally portable and the AMP pages are constantly quick no matter how user gets to them.

Google uses a cached version of AMP pages to users instead of accessing your servers, this is among the reasons why AMP pages load so fast. AMP does not permit extension mechanisms to block web page rendering, it supports extensions for elements such as light-boxes and social media embeds, and while these do require extra HTTP requests they do not block web page layout and rendering.

Publishers who select to create AMP versions of their content will still need a regular desktop version of these pages. The AMP framework permits you to give customers a faster experience in all places including post-click landing pages, advertisements, and websites.

It is also recommended to use AMP to significantly increase the volume of organic search traffic.

An educational paper about AMP reveals that AMP pages' page load time is 2.5 times faster than non-AMP versions with out pre-rendering in Google's search result web page, and the AMP version is roughly 9 times quicker than the non-AMP version with the pre-rendering. The reason why AMP pages load immediately is that AMP restricts HTML/CSS and JavaScript, allowing faster rendering of mobile net pages.

Advantages of AMP

The AMP project aims to build the future web together by allowing you to create web pages and advertisements that are consistently beautiful, fast, and high-performing across all devices, and distribution platforms.

Web page speed improves the user experience and core enterprise metrics AMP pages load near immediately, enabling you to supply a consistently fast experience throughout all devices and platforms. There are many potential advantages of AMP depending in your site together with less data consumption, improved server performance, a free CDN, and better ad viewability.

Companies similar to Twitter, Google, Linkedin, and Pinterest could then host cached versions of the AMP content that has been created by publishers just like the Guardian, meaning a consumer will be able to read the article without truly having to visit the Guardian's web site.

Also by participating in the AMP project, you possibly can construct a sustainable future for your business on an open and faster internet.

Google's algorithm takes page speed and mobile response speed into account. The faster your page loads on mobile devices, the higher it ranks in the SERP. All AMP-enabled pages appear above a green lightning bolt under the title of paid ads in search results.

Once created, AMP pages can be deployed to a wide variety of distribution platforms simultaneously. This allows you to run your ads on both AMP and non-AMP pages; This means you can create your ads once and deliver an unforgettable brand experience anywhere.

Disadvantages of AMP

While there are many advantages to using AMP pages, there are also some disadvantages.

One of the issues with the Accelerated Mobile Pages idea is that content built utilizing AMP is served up via a cache on Google's server rather than truly linking to the original page on a publisher's web site. Another disadvantage of AMP is third-party JavaScript. Since you don't have the ability to use third-party JavaScript, you should say bye to analytics and tracking capabilities that allow you to deliver highly targeted advertising experiences. Not only that, with Google's lighter JavaScript version, page elements that require data transfer cannot be used in AMP pages. Although the cache permits your pages to load faster, Google Analytics does not track visits from customers unless you make configurations to GA and apply separate monitoring codes to your AMP pages.

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