What is Alexa Rank and How to Improve it

What is Alexa Rank and How to Improve it?

What is Alexa Rank and How to Improve it

If you have a website, you’ve probably heard about Alexa rank. Alexa is one of the most well-known internet marketing tools. Check out this article to learn how to improve your Alexa rank.

Keyword(s): alexa, alexa rank.

Alexa is a worldwide website ranking system that utilizes internet traffic data to collect a list of most famous websites (and a subsidiary establishment of Amazon.com). It is also known as Global Rank and designed to be an estimate of websites' reputation. It ranks the websites according to a value they create based on certain criterias. Some search engine optimization specialists consider that Alexa rank is just as essential as Google rank for websites looking to attract more traffic and increase conversions. Let's see how we can improve our Alexa rank? 

Why Is Alexa Important? 

Having a high rank on Google is how most users see the success of their digital marketing efforts. However, Alexa rank is also important as same as Google rank. According to the official website of Alexa, rankings are calculated using a sum of estimated daily unique visitors to the website and the approximate number of website page views over the previous 3 months. 

Why Is Alexa Important

Google determines websites' authority based mostly on their search engine optimization keywords, backlinks, content quality, and different variables for the purpose of ranking websites in search results. Since Alexa Rank relies on website traffic, improving your rank involves drawing extra traffic to your website via advertising, SEO, and other marketing strategies. Apart from that, the ranking works as an excellent tool for SEO. When two almost exact websites with the same ranking are available in search results, that website with the highest Alexa score gets a higher position in the search engine. One of the best methods to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords. Additionally, a better Alexa rank additionally helps you attract top quality content via guest posts from top quality sources. Being aware of Alexa Rank can help you optimize your web pages to generate extra traffic and sales conversions.

Alexa Toolbar

Alexa is a vital data analytics system that gathers business web traffic information via a set of web toolbars and extensions. Alexa traffic rankings use an easy algorithm to report the user traffic number for those installed the Alexa toolbar. Bloggers and website owners keep checking the value of their sites on the Alexa toolbar to find out how well-known they are in the digital world. They can find out the rankings of their rival sites as well. To get ranking statistics, users should set up the Alexa toolbar, which means that the info is not based on all web pages. You can also view the rank of any website you visit by installing the Alexa Toolbar on your browser. This toolbar is available through browser extensions on Internet Explorer, Firefox, and Chrome, as well as through the Alexa website. Alexa toolbar works as a strong tool in ranking web traffic.

How to Increase Alexa Rank?

You can improve your site’s Alexa rank using different ethical methods without manipulating the tool. Creating better content that outperforms your competitors is a good way to steadily increase your SEO. Also, at the same time improve your Alexa Rank. Alexa Rank is commonly used by online companies for competitive analysis. A careful analysis of the data that may allow you to discover out more about the optimistic factors and you may bring the same factors to your website in addition to the blog. To improve Alexa rank you should add meta tags to your website on the Alexa tool so that it can be verified as a property of the Alexa account. Additionally, you can add the Alexa widget to your blog or website to get more regular visitors and receive more accurate results. You can add original and up-to-date content to your site. It’s always important to increase user engagement by giving your audience something they will find helpful. Encourage your customers to review your site on Alexa. Good reviews will help you to get a higher ranking. You can even leverage the tactic of subdividing your blog into multiple pages, which is usually done by Search Engine Journal and Forbes, to increase page views. Another tactic to increase page views is to move all download buttons to the next page.

Summary, Alexa is one of the existing traffic ranking tools. We recommend using Alexa as a complementary tool to improve your SEO strategies.  Do you use Alexa on your website?

Contact us today to increase your website ranking to a higher level with keyword research, competitive analysis, and SEO!

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