The Ultimate Guide to SEO Marketing
The Ultimate Guide to SEO Marketing
It doesn't matter how good your company is if customers can't find you. Here's everything you need to know about proper SEO marketing.
Keyword(s): seo marketing
About 93% of online activities begin on a search engine. Unfortunately, 75% of searchers never look beyond the first page of results.
If you're not ranking at the top of a search page, you're losing business.
If you want customers to discover your business, you'll need to make sure you're easy to find online. Otherwise, consumers might come across your competitors' websites instead. With a strong search engine optimization (SEO) strategy, you can improve your ranking on search engines to attract more customers!
What exactly is SEO marketing and how can it boost your business?
Keep reading to find out! In this guide, we'll review everything you need to know about SEO before you start marketing. Learn how to rank on Google with this SEO guide today!
What Is Searching Engine Optimization?
Search engine optimization ensures your website content and blog posts rank higher on search engines like Google. The higher you rank, the easier it is for consumers to find you online. Otherwise, they might have to click through multiple pages before your website appears in their search.
You can develop your SEO marketing strategy by learning more about your target audience and their online behaviors.
First, you'll need to complete audience research. Who are your ideal customers? Can you segment them based on demographics like:
- Household income
- Marital status
- Buying behaviors
Once you know who your customers are, you can learn more about what they're searching for online.
You can use tools like Google Trends, Keyword Planner, and Ahrefs to develop a list of keywords. You'll need these keywords to create content that appeals to your customers' searches.
Content creation is an important component of your SEO strategy. Google looks for unique, high-quality, informative content. When developing content for SEO, it's important to focus on quality over quantity.
Before creating content, choose a keyword to focus on. Try to give each piece of content one focus keyword. Then, develop your content around your keyword.
Google looks for content that matches the consumer's search intent. Are your customers looking for answers to their questions or are they in the mood to shop? Their search intent can help determine what type of content you create.
For example, someone who searches for "best dentist in the area" might want to read a blog post titled "How to Find the Best Dentist Near Me." Someone who is looking for a new toothbrush, on the other hand, might want to watch a product vlog.
Learning how to determine your audience's search intent will help you rank higher on search engines like Google.
The Benefits of SEO
Search is the number one driver of traffic to content sites. It even beats social media by over 300%! That's only one benefit of SEO marketing, though. Here are a few other ways a strong SEO strategy can boost your business.
1. Build Brand Awareness
It takes five to seven impressions before people begin to recognize your brand. Brand awareness can help you stand out from your competitors. Otherwise, consumers might fail to remember your business the next time they need your product or service.
The higher you rank on search engines, the more often consumers will see your brand and visit your site.
Remember, most people don't look beyond the first page of search results. If you want to generate more brand awareness, you need to boost your ranking.
With a strong SEO strategy, you can appear for multiple search terms. That way, consumers see your business name as they search keywords relevant to your brand.
2. Increase Traffic
As you begin ranking for a range of keywords, you can also generate more traffic to your website. Focusing on keywords that are relevant to your business will help you generate high-quality website traffic.
Focusing on consumers who already have an interest in your product or service can help you generate more leads and conversions.
For a strong SEO marketing strategy, you'll also need to mobile-optimize your website. Google uses mobile-first indexing to determine rankings.
In fact, about 82% of smartphone users check their phones before making a purchase. Another 45% read reviews before buying a product.
By optimizing your website for mobile viewers, you can generate even more site traffic.
Local SEO is an important part of your overall search engine marketing strategy, too. With local SEO, you can focus on customers in your area. To improve your local SEO strategy, use location-based keywords.
Don't forget to gather reviews and update your Google My Business listing, too.
3. Create Credibility
Ranking above your competitors can help improve your company's reputation. A high ranking tells consumers you're a credible resource in your industry. When they visit your website to read your blog posts, they'll see you have the information you can rely on.
Improving your company's credibility will help you develop brand trust. In time, trust can turn into loyalty. Having an audience of loyal customers can help you retain customers, which can benefit your ROI.
4. Keep Up With the Competition
Your competitors might have a bigger marketing budget than you do. With SEO, you can level the playing field.
As you improve your SEO ranking, you can reach more customers. Improving your ranking can help you generate more website traffic, leads, and conversions. Then, you can boost sales and remain competitive with bigger corporations.
Using SEO can give you a fighting chance, even as a small business in a big industry.
5. Improve Your ROI
SEO is an organic marketing strategy. In other words, you won't have to waste thousands of dollars to generate results. With a plan and help from an experienced SEO company, you can start improving our ranking right away.
As you boost your ranking and generate online sales, you can improve your ROI to grow your business!
Make Your Mark: Your Ultimate Guide to SEO Marketing
Ready to make your mark? You'll need a strong SEO marketing strategy first. Get ahead of the competition and start growing your business with SEO today.
You don't have to go it alone, either!
Instead, consider hiring SEO experts to help you boost your ranking. With fully managed SEO, you can improve your online reputation and gather more leads. Contact us today to grow your online presence!