The 6 Features of a Great Press Release
The 6 Features of a Great Press Release
A press release is the perfect way to get the word out about your company. Here are essential features that your press release should have.
Keyword(s): press release
When you're looking to spread the word about your company, one way that you may look to do it is through the use of a press release. When using a press release to market your company, you must understand all of the aspects that go into creating a fantastic press release.
In this article, we're going to detail each part of a press release that you need to know about. By the end of the article, you'll be a professional when it comes to writing a press release.
Without further ado, let's jump right into these press release tips.
1. Inform the Reader
When you're writing a press release, you want to avoid promoting your products or services at all costs. It makes you seem like the overeager salesperson that every customer attempts to run away from when shopping.
Instead of promoting your products, inform the public about the products and services that are offered by your business. Another beneficial thing to do is to throw in why your business services are of value to potential customers.
When customers understand how they can benefit from using your services or products, it will make them more likely to hire you. Again take time to practice writing your press release and have someone proofread it to ensure that you don't sound like a salesperson to readers.
2. Become a Storyteller
All great press release writers understand the art of storytelling. It's a proven fact that when you get people to respond emotionally to you and your company their more likely to make the purchases that you want them to make.
By telling stories to the reader, you'll ensure that you've captured their attention before providing them with information. A great storyteller can capture and keep the attention of any reader no matter what.
Before you begin your press release, your team should develop an engaging story that will be used to draw the reader in. And then once you've hooked them, you can then begin delivering valuable information that they need to know before making their purchases.
If you find that you're not the best storyteller, there are various places online that you can use to improve your storytelling skills.
3. Keep It Simple
No one wants to read a bibliography about your business. This is the part that can make or break your goal when it comes to providing readers with a press release. If you begin to draw out the information that you're offering and using confusing language, you will lose the reader.
Instead, make sure that the content you publish in the release is short and straightforward. When you're writing your press release, you've got to find the perfect balance between providing information and doing so in a way that will still hold the attention of the reader.
People's attention spans aren't incredibly long; therefore, you want to make the most of it while you have it.
4. Write for Your Audience
When it comes to marketing so often, you hear the terms target audience. Your audience is the group of customers that your product or service would serve best.
When you define your target market, everything that you do when it comes to advertising and marketing has to be geared towards them, including writing a press release.
The way that you reach your target audience with your press release is through the tone of the release. This means using language that your audience will understand.
As your company expands and you seek to reach more people, then you and your team can recreate your marketing tone to fit the needs of your new target demographic.
5. Develop Your Call to Action
At the end of your press release, it's time for the big moment where you compel your reader to purchase your products or hire you and use the services that you offer. However, to do this, you need to ensure that you've crafted a strong call to action.
Earlier, we mentioned that people are more likely to make purchases if you've evoked them to feel something. Before creating your call to action, you need to ask what feeling your press release evoked in the reader and then proceed from there.
Your call to action should force the reader to do something. What do you want them to do? If your call to action is weak, then the reader may become confused about what you want them to do and exit out of your press release without another thought.
Don't let this be your press release take the time to craft a strong call to action and force your reader to do something after they've finished reading your press release.
6. Be Credible
The last component that you need to use when it comes to writing a press release is your credibility. You may be wondering what credibility has to do with creating a press release.
The reason you've got to be credible is that providing customers with the wrong information, especially if it can be harmful can ruin your business reputation. The way to become credible with potential clients is by providing up-to-date information at all times.
They'll begin to trust the things that you're saying to them and understand you've got their best interests at the forefront of your companies mind.
Writing a Winning Press Release
When it comes to the components that make a great press release, you must take time to craft each section carefully. When you put effort into writing your press release, you're sure to get the results out of it that you were looking for.
If you're unsure about how to proceed when it comes to developing press releases or any other form of SEO marketing, then it's time to call in the professionals. Join a winning team and contact us here at Be On Win.
We've got the experience and knowledge that you need on your side when it comes to all areas of business marketing. Let us help you improve in all areas of marketing and improve the quality of business for your company today.