Local SEO: What Is It and Why Does It Matter?
Local SEO: What Is It and Why Does It Matter?
What is local SEO and why does it matter? Learn everything you need to know in this comprehensive guide to start boosting your business today.
Keyword(s): local SEO
The digital marketing world is in a constant state of change. There's always a new algorithm or marketing method that has the potential to make or break current campaigns.
Local SEO certainly isn't a new thing in the digital marketing world, but it's still a very powerful marketing tool. In the past, local business SEO was seen as something that was only helpful for small businesses. Now businesses of all sizes see the power of local SEO.
Consider this your crash course on local SEO solutions. We're going to spend some time focusing on what local SEO is, how it can help businesses, and what you can do to start improving local SEO for your business.
What is Local SEO?
When you practice local SEO your main focus is to market your products and services to people in the immediate area.
Search engines learn about local businesses by combing the internet for content. The information on your website, social profile pages, local citations, and links all work together to create your online presence and let search engines know how to rank you.
Local SEO is a facet of search engine optimization that focuses on strategies to increase your rank in local search results. It's by far the best way to increase a business' visibility in a specific geographic range.
Why Does Local SEO Matter?
Regardless of if you own a brick and mortar store with physical locations or you provide a service to a particular area, local SEO can do a lot to help your business. One of the obvious benefits of local SEO is that you're targeting potential customers in your area, but the true positive outcomes of local SEO go much further than that.
Mobile and desktop users rely on search engines more and more to learn about local businesses. They use search to find out individual store locations, get needed contact information like phone numbers and addresses, and read reviews to learn more about businesses.
Local SEO gives businesses a great opportunity to grow and reach new customers. Unlike other marketing methods, you're not casting a wide net and hoping to find someone that's interested in your products or services.
When you utilize local SEO, you're targeting people that have already shown interest in what you're offering. By adding the local element you're not just targeting interested customers, you're targeting people in your area that are close to making a buying decision.
It's also important to remember that these searches usually aren't focused on one brand or business. People that are doing local searches are interested in learning about your business and what you have to offer.
That willingness to learn and eagerness to make a buying decision may be why conversion rates on local searches tend to be much higher. You're essentially targeting the best potential customer possible when you utilize local SEO.
How Can I Improve My Local SEO?
If you want to truly harness the full power of local SEO it's always a good idea to get help from a professional. SEO and marketing professionals can ensure that you have a comprehensive digital marketing plan that can get you the best results possible.
In the meantime, there are plenty of small things you can do on your own to improve local SEO for your business.
Understand Your Local Footprint
Understanding where your business currently stands in the local landscape makes it easier to determine what areas of SEO you should focus on first.
We mentioned before that a lot of different things play into your SEO rankings. If you want to improve local SEO take some time to research your current digital footprint.
Do you have a Yelp page that has recent reviews on it? Have you been mentioned and tagged on different social platforms? Do you have backlinks to your website around the web?
Claim Your Google My Business Page
Google+ may no longer exist as a social platform, but there are plenty of other Google features you should take advantage of if you want to improve local SEO.
Your company's Google My Business page is very important. It's one of the first things people will see if they search for your business' name on Google. The profile also displays important information like business hours, reviews from customers, and images of your business.
You may not currently have access to your Google My Business page, but that doesn't mean that it doesn't exist. Many of these pages are generated automatically from whatever information Google has about your business.
Take time to see if you already have a Google My Business page. If it already exists you can claim it, or simply make one of your own.
Once you have access to it add as much content as possible. Think about what information a customer would find helpful and add it to your profile.
Improve Website Content
Your website plays an important role in SEO. An SEO specialist can do a lot to improve your website, but while you wait for their input you can spend time adding local keywords to your website content.
Localizing content is relatively simple to do and may not require a lot of change on your end. Simply adding local terms to keywords you're already trying to rank for is enough to make a difference.
Play around with adding the name of your city, zip code, or region to keywords. After a while, you'll be able to gather data around which location keywords seem to produce the best results.
Get Local SEO Help Today
The power of local SEO can't be denied. Utilizing the right local SEO strategies can help you bring in more customers and spread the word about your business.
Now that you know how important local SEO is, you're probably eager to start working on a local SEO strategy for your business. Whether you need someone to help you build a strategy from the ground up or need help improving your existing local SEO work, we're here to help.
We've helped plenty of businesses improve their local rankings, and we're ready to help yours! Be sure to contact us today so we can talk about the best local SEO strategies for your business.