E-commerce SEO Guide: Best SEO Tips for E-commerce Websites
E-commerce SEO Guide: Best SEO Tips for E-commerce Websites
Here are some e-commerce SEO tips to increase your organic traffic and sales. Let's move on to our suggestions without further ado.
Keyword(s): e-commerce, ecommerce, e-commerce SEO tips
Sometimes, SEO work can be very complex for e-commerce websites; it may take a long time and effort to identify and fix problems. However, there are some e-commerce SEO tips that you can solve your problems very easily. In this article, we will make SEO suggestions for e-commerce sites. E-commerce SEO refers to the process of optimizing a website according to the guidelines of major search engines (like Bing, Google, and Yahoo) so that it appears more frequently, and ranks higher, in search results. SEO involves a number of tactics to improve your search engine performance, designing a user-friendly website, including creating keyword-rich content, and optimizing website elements like page titles and URLs. Let's check them all out.
For e-commerce keyword research, your strategy must prioritize product-focused keywords, taking into account product categories, your homepage, and blog content. This means also, ensuring you are targeting keywords based on a medium to high search volume that is strongly relevant to your brand and not too difficult to rank for. This is to ensure the search engines understand what your product page is about so they can index you appropriately. For example, if you're targeting "business shirt" you'd want to make sure you incorporate variations of this keyword term in your product description 4-5 times.
Most of the pages rank for multiple keywords, and most websites will rank multiple pages. You could get hundreds of extra sales per month with a little extra SEO effort. You could even combine SEM (search engine marketing, like Google Ads) with SEO to grab two search result listings and convert even more sales.
Just because other websites outrank you, doesn't mean they've chosen the best keywords - they could just have a higher domain authority (DA) than you. Good to know that DA is also important for SEO.
You can find proper keywords through competitor research. If you have competitors who rank higher than you in search results, you can use their site to copy keyword ideas. With your final list of chosen keywords for individual categories and product pages, you can optimize them through on-page SEO.
To determine the commercial intent of a keyword, you may also check out the Top of Page Bid, which shows how much advertisers are spending on a single click for paid ads.
You can use Amazon for keyword research too. Amazon is a gold mine of high buyer intent keywords - people literally search on Amazon with the intent of buying something. To find keywords with Amazon, start typing in your seed keyword.
Additional to this, you can use Google Keyword Planner too. However, the Google Keyword Planner does not generate a lot of unique keywords. That is why we recommend using it to check search volume and commercial intent. Using keyword research tools may help dramatically simplify the process of finding keyword ideas when it comes to optimizing e-commerce sites. Create more pages targeting relevant keywords that can also drive traffic to your product pages by thinking carefully about all the categories your products fall into.
45% of marketers say blogging is the best strategy. 70% of people would rather learn about a film through an article than an advert. 68% of customers feel more positive about a company after consuming content from it. But there is also the fact that content is one of the easiest ways for your store to rank for more keywords and build more backlinks. Think about it - your product and category pages can only rank for so many keywords. Now that you have a list of keywords that get searched for, have little competition, and are likely to turn into buyers, it's time to set up and optimize your e-commerce site schema.
Optimizing your site architecture by simplifying its structure is a fundamental part of a successful SEO strategy, for both usability and crawlability purposes. With that many webpages, it is critical that your site architecture makes it easy for users and search engines to find all of your pages. Schema markup gives you one additional way to supply details directly to search engines, increasing the chances that the information you want customers to see shows up before they even click it. Adding relevant and organized structured data from Schema.org may help to boost an e-commerce site's visibility, and it is easy to set up. And it gives you the chance to implement review schema markup, so the product's star rating and the number of reviews show up right on the SERP (search engine results page), which increases the chances customers will click.
This is also a good time to talk about content marketing. Luckily, with a commitment to unique content on every page of your e-commerce site (and using advanced SEO techniques like canonical tags), you can make duplicate content issues a thing of the past. Even if you already have essential keywords on your product or category page, alt text can help give search engines context to the photos on the page and can help get them included in image searches for those keywords. Beyond basic e-commerce SEO practices (unique product descriptions, proper site architecture, etc.), you should write content to rank for valuable product-related terms. "My one tip for marketers to improve the rankings would be to optimize their product descriptions, landing pages, and internal link structure" says one of the experts.
While a good content marketing rule of thumb is to make your content more focused on helping than selling, e-commerce brands may sometimes skillfully combine the two by creating content that features products you sell. You probably have some blog product pages and blog posts that use the keywords your category page is targeting. If you see a lot of blog posts ranking in the top 10, there is no point trying to rank a product or category page there.
Also, review content beforehand, identify the strongest of the pages (based on metrics including visibility and traffic), and come up with a different optimization strategy for other pages - or you could remove the others (using 301 redirects to their URLs) so that only one page is left.
One of the main reasons that e-commerce sites suffer from thin content is that it is challenging to write lots of unique content about similar and same products. Duplicate content is one of the problematic and common SEO issues for large e-commerce sites, as many often have hundreds of products on their site, leading to many site pages.
Use social networks effectively. Maybe social media does not directly affect your rankings in the search engines, having a product that is often shared and an engaging page does help your rankings. Influencers and brand ambassadors are those within your industry (that are not direct competitors) that have either a high domain authority achieved through their website or have a big following on social networks, usually on Instagram, TikTok, YouTube, or Twitter.
Short URLs and Internal Links
Links remain one of the top five ranking factors for Google, which is why it is essential to have a solid SEO strategy for online businesses. You should try to get links on local websites. Any local links are a great way to build overall domain authority and help local rankings. Quick wins include charities you support, local news outlets, locally-based blogs, and any local associations. As a general rule, the more websites link to you, the higher you rank in Google.
Also, we keep in mind that, Google prefers shorter, easier-to-read URLs, so additional words can have a negative impact on SEO. Luckily, some tools allow you to remove these extra subfolders from your URL quickly and easily. This is especially relevant for sites competing in more competitive niches.
"Internal linking and site navigation between products and categories are some of the ways to improve search rankings for e-commerce sites" says the famous expert. The Internal Linking report, found within the SEMrush Site Audit tool, can be useful for identifying potential problems with your internal link structure.
There are different factors associated with organic rankings. However, optimized URLs are an additional way you gain the edge on your competitors to drive more traffic. You can also customize them to whatever keyword works best for your own category page rankings.
Title tags have considerable (also known as page titles) SEO potential due to their huge impact on the CTR of the page, as they inform people and search engines what the page is about. Alt tags are also important. The image alt tag is "We are the best SEO company - small view." Not the best image alt tag. To find the image alt tag, just right click then select view page source. Hit control+f on your keyword and search for "alt". Use proper keywords for image alt tags.
Moreover, fix your broken links immediately. If you have expired / seasonal products, deleted content, or a change in link structure, visitors will often be directed to a "404 Not Found page". These kinds of broken links are bad for SEO ranking and are a bad user experience for visitors.
List Category and Product Pages
The big part of an e-commerce SEO strategy involves listing your category and product pages and then identifying and mapping, on a page-by-page basis, the keywords to target. Your pages are the plants. Obviously, you want to give the most water to the highest producing plants - your major category and product pages. To do that, you need to send them the most internal links from your highest authority pages.
Implement on-page SEO for e-commerce product pages. Your category pages are arguably the most important pages to rank. You can create detailed product descriptions to make your products stand out to users and search engines alike and aim to make content at least 500 words in length. Also, we recommend writing long, in-depth product descriptions for the top 20-50 most important product and category pages.
Optimize your category pages carefully. Consider how you optimize your category and product pages for search engine results, so you don’t end up competing against yourself. To make your product information friendly to both shoppers and search engines, make sure your measurements, sizes, prices, colors, and other details are easy to read, find, and understand.
Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.
Google My Business
Not having a Google My Business page is missing out on a big visibility opportunity for your company in a local search result. One of the main Google My Business ranking factors is prominence in the local area, which you can build through local citations (online mentions of your company and location). It is recommended to look out for niche-specific directories in your area - you want to aim for mentions from the most authoritative business listings for your site.
Consider the video worth the investment. In addition to increasing conversion rates, adding videos about products to your website can help improve search engine rankings. Video increases engagement and time-on-site, therefore increasing your chances for ranking your product pages higher in the SERPs.
E-commerce websites can be impacted by website speed issues for a variety of reasons, such as big image file sizes, slow hosting, and bloated code on e-commerce platforms. If a search engine like Google detects that your website has a very high bounce rate - that is, visitors leaving very quickly after they first access a page - you may see your rankings start to increase.
When you do right, these e-commerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user's search intent. Optimizing e-commerce websites can yield an ongoing, free source of high-converting organic traffic to your site.
Now it's time for you to implement the tactics from this step-by-step guide. Do you have any questions? Or, is there something you wish we'd expand on more? Do not be hesitate to connect with us here.