Content Planning: 10 Steps to Create a Solid Content Marketing Strategy
Content Planning: 10 Steps to Create a Content Marketing Strategy
The successful marketing and growth of your business relies on top notch content planning. Check out this blog for simple steps to develop a content strategy.
Keyword(s): content planning
Do you want to learn how to create a content marketing strategy? Do you want to know what details differentiate a great strategy from a typical one?
Having solid content planning is the trick to landing a higher SEO ranking. However, creating a good content marketing strategy isn’t always so simple. If you want a content plan that works well and does its job right, this is the guide for you.
Keep reading to find out what steps you need to take to create a great content strategy.
1. Identify Your Goals
The first step of a content marketing plan is to set your goals. What do you want to get out of your content marketing strategy? Define your goal so you don’t get lost along the way.
Creating a mission statement is also a useful tactic. It will act as a guiding hand for your strategy. Your mission statement must outline your audience, the content, and what they’ll gain from it.
Whenever you feel lost, always go back to your goals and mission statement.
2. Know Your Audience
Next, you need to know who your target audience is. Using a one-size-fits-all approach often leads to failure, especially if your business is in a niche. Instead, you’ll find more success when you target a specific niche or audience.
Who are your likeliest customers based on your products and services? If you already know your target audience, find out more about them. Collect data on their demographics, age, location, and other information.
Let’s say your target customers are millennials. On average, millennials spend 11 hours per day engaged with digital content. Find out which content formats millennials prefer to consume most so you know what to create.
3. Run a Content Audit
If you often create content for your business, you may write content on the same topics. Stop and check your past posts before you commit to creating another one. Run a content audit and review your past posts.
If you’re writing for the same topic, find out how you can create content with a new twist. You want to make sure you don’t become too repetitive. Set new goals, try new content formats, or cover new horizons.
4. Pick Your Content Types
Another aspect of content planning is to know what content formats you’ll focus on. If you’re new to online marketing, you may prefer to focus on one type of content only. This is fine, but you’ll want to become more versatile as you gain more experience.
Some strategies need various types of content, like videos or podcasts. The variety of types of content is a reason why 70% of marketers invest in content marketing. From video to blog posts, you can cater to people who like certain types of content.
All you need to do is to know what content type will best fit your content marketing strategy.
5. Set up Your Best Content Channels
As you go through your content planning, you’ll get a sense of where your audience is. For example, some of the best places to post content are Twitter, Instagram, and YouTube. If you already have channels on these platforms, then you only need to prepare it.
Do you want to know where your target audiences are hanging out? Use content analysis tools like Google Analytics or Buzzsumo. These tools can tell you where the largest shares by network and content type go.
6. Figure out How to Manage Your Content
Your content marketing strategy isn’t complete if you don’t have a content management plan. Most businesses use a content management system or CMS for this task. It will help you create, publish, and track your content.
One of the most popular and best examples of a CMS is WordPress. Other useful open-source CMS platforms are Drupal, Joomla, and Serendipity. The key functions of a good CMS platform include customizability and page editing functionality.
7. Individuality and Brand Identity Matters
Every business is unique, but few owners show their inimitability to clients. Some companies forget to showcase their brand identity. Instead, they create content that’s generic and boring.
Don’t forget to inject your brand’s personality into your content. Always implement brand identity in your content marketing. Before that, you need to have a clear picture of your brand and its identity first.
8. Design a Content Calendar
A defining factor of many successful content marketing strategies is a good content calendar. Content calendars contain schedules for publishing content. They also show where or which platform your content gets published on.
This is useful if you plan to produce, publish, and manage a lot of content. You can find tools that range in complexity and functionality online. An example of a simple tool is Google Calendar while a more intricate one is Asana.
9. Create and Distribute Content
Once you finish the previous steps, you’re ready to create and publish your content. Write, shoot, or record. Create the content you need.
When you start creating your content, always remember consistency and brand voice. Never stray from your content marketing plans. Don’t forget to include optimizing elements like keywords for SEO ranking.
10. Measure the Results of Your Content Strategy
Every digital marketing scheme you put in motion needs to come around with results.
Use analytics tools to find out how successful your content strategy is. Tools like Google Analytics, Buzzsumo, and SEMRush can show you the results.
Whether you find success or failure, you always have room for improvement. You can tweak your strategy in real-time depending on how your posts get received. Use the results from your content marketing strategies to improve your content planning.
Start Content Planning for Your Business
Don't hesitate to follow these tips for great content planning. Use this to focus on the key factors of success when creating a content strategy.
If you want to learn more about digital marketing tactics, feel free to check out our blog. Do you have queries on content marketing strategy and similar topics? Don’t be afraid to connect with us here.