4 Voice Search Optimization Tips
4 Voice Search Optimization Tips
In this article, we will provide you with 4 essential voice search tips. Include these tips in your voice search optimization strategy.
What Is Voice Search?
Voice search, also called voice-enabled, allows people to use a voice command to search on the Internet, an app, or a website. Voice Search is the act of using smartphones or home assistant gadgets, such as Amazon Alexa and Google Home, to carry out a search of the web by asking the system a question. More than 1 billion voice searches taking place each month, it's important that you've a voice search optimization strategy in place so you possibly can reach individuals who search with these devices.
Google Voice Search and comparable technologies "learn" to recognize voice instructions and keywords via what is named natural language processing. It is known that the loading speed of a voice search result is 4 times faster than your average website. The Meeker's Internet Trends Report found that voice search is 3 times more likely to be local in nature.
With an estimated 22 % searching for local content and data, local businesses need to start strategizing for local voice search. Consumers are more and more using virtual assistants and voice search of their daily lives as artificial intelligence technology has turn out to be the norm. For example, iPhone customers rely on personal assistant Siri to get them what they want, Google voice search is mainly popular on Android devices, and Microsoft's well-known assistant Cortana helps customers navigate their smartphones, PCs, and other devices.
People are more and more using voice search through their tablet, smartphones, or voice assistant to find what they're looking for online. This is especially happening on mobile devices, which makes sense as individuals are most likely to use voice search on their mobile device while driving.
According to Hitwise, more than 60% of searches are now carried out on a mobile device, and lots of of these are done via the voice search function-to find local eating places, order products, get directions, find out about the weather, and more.
Even "near me" searches on desktop will be similar to results for a similar query performed by voice search on a mobile device. So even for conventional desktop searches, it makes sense to optimize for voice search.
Voice search queries usually fall into four categories - 30 percent general information, 27 percent personal assistant, 22 percent local information, and 21 percent fun and entertainment. Mobile easily beats other devices in terms of voice search queries because most verbal questions are being asked on mobile.
Voice Search Optimization Tips
There are a number of causes for the growth in recognition of voice recognition technology in consumer devices such as Android mobile devices and smart home technology like Amazon's Alexa, the primary being the ease of use compared to typing. Check out the following voice search tips to get started!
1. Optimize your keywords
To be successful in voice search optimization, you should look for natural keywords. It is obvious that people will use daily sentences instead of typical keywords. That is you should avoid using robotic keywords as an example below:
Optimization, voice search, website
You should replace these keywords like this:
How to optimize website for voice search
As voice search grows, natural-sounding keywords will drive a huge increase in your search volume.
Moreover, you should not avoid long keywords. Nowadays most SEO specialists and marketers avoid long keywords because only few people search with those keywords. However, we must know that these keywords are crucial for voice search results because search engines can find keywords anywhere in our content. One of the most important methods to optimize for voice search is using natural language, as mentioned earlier. Doing good keyword analysis will make your ranking high in terms of voice search results.
2. Focus on answering directly
If you want to develop your voice search strategy, you should start by answering queries. Most searches are based on featured snippets. Featured snippets aim to provide users with an answer fast. To be in the highest position, you should provide direct answers to customers' questions.
3. Get listed online
If you have a local business, your business must get listed on Google. Local online business listings usually carry a hyperlink to your website. That hyperlink not only helps more clients find your business but also works as an authoritative rating signal for your business website.
Voice search engine optimization is voice-based seo designed to reply questions in natural human speech, rather than manually typed queries. While this first step of optimizing your site won't technically focus on the website itself, it's a significant step and exactly what you should do if you want to stay ahead of other businesses.
Once listed, you must complete the following steps:
- Update your business hours
- Add photos and videos about your business
- Add a brief description of your business
4. Write useful content
The successful marketing and growth of your business relies on top notch content. Producing good content is always a good way for SEO optimization. Find out the type of questions your target market is most probably to pose to a digital voice assistant, and create content that gives specific answers to those queries. While standard desktop searches might point out that individuals are simply looking for information, mobile searches (similar to "find a restaurant close to me") and voice searches (similar to "Hey, Google, where can I buy a drink?") indicate that individuals are attempting to do something particular with the information they're offered. This will enhance the chances that the search engine will use your content to answer voice search queries. It helps you integrate priceless content and provide useful information that will increase your possibilities of appearing in voice search results.
Not solely is voice search gaining prominence every single day, but client purchase trends for smart speakers, wearable tech and other IoT gadgets is on the rise as well. For this to happen, companies should ensure their web sites are optimized for local SEO, for mobile, and for voice search.
Those who already take voice search optimization under consideration of their SEO will enhance their content visibility considerably, as voice search results more and more narrow results to only high pages. Whether you think the glass as half-empty or half-full, you can not deny that voice search is affecting digital marketing and SEO strategy, whether in good or bad ways.
The above-listed methods will assist you to rank higher for voice search and create a better optimization strategy in terms of voice search.
If you have more questions about SEO and optimization services, reach out to us today. We are here to help you