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7 Mobile Marketing Mistakes to Avoid for Small Businesses

7 Mobile Marketing Mistakes to Avoid for Small Businesses

7 Mobile Marketing Mistakes to Avoid for Small Businesses

7 Mobile Marketing Mistakes to Avoid for Small Businesses

Mobile marketing can help your business reach more people online if you have the right strategy. Here are mobile marketing mistakes you need to avoid.

Keyword(s): mobile marketing mistakes

Worldwide, by 2025, 72 percent of people will only use their smartphone to access the internet. That means, if you're making mobile marketing mistakes, your small business is losing out.

Eliminating basic mobile marketing mistakes will increase engagement and sales conversions. Your small business will be even more successful with the right strategy.

To help you identify anything you might be doing, or not doing, in your mobile marketing that could hurt your brand and business, we've put together a list of 7 things to keep an eye on. Read on to learn what you can avoid or improve.

1. Not Having a Mobile Strategy

No matter what you are doing to market your company or your products, if you don't have a mobile strategy in place, you're going to suffer. Deciding you want to add a mobile element to your marketing will lead to mobile marketing mistakes.

Ask yourself how mobile marketing will fit your brand, your goals, and your ability to sell your product or your service. Take time to set measurable goals. Think about what success will look like when you add a mobile strategy.

If you go into a mobile marketing campaign without having put in place a plan, your efforts will be random. You won't know if you are succeeding. There's a good chance you'll waste time and money.

2. Not Picking the Right Way to Target Each Audience Segment

Your audience is made up of different people with different demographics and behaviours. They will each have preferences as to how they receive your marketing messaging. If your mobile marketing strategy is one-size-fits-all, you'll miss hitting all of your audience with your campaign.

Do your research to understand how your audience receives their information. Use a combination of SMS, email, and social media to make sure each segment of your audience gets your message.

Sending everyone on your customer list or lead list an SMS message or a tweet is one of the common mobile marketing mistakes. Just because texts and tweets are mostly viewed on mobile platforms doesn't mean each of your customers prefers those platforms.

3. Using the Same Message and Not Optimising It for Each Recipient

Just as using the same platform to target all your customers doesn't make sense, neither does sending the exact same message to each one. Mobile marketing allows for optimized messaging. Not sending personalised messages targeted to individuals is a mistake that many mobile marketers make.

Messaging should also be crafted with the platform of choice in mind. What works well for social media or SMS won't work as well in email. SMS can handle images now, but that doesn't mean it's best to load your marketing texts with gifs and photos.

Settling for one consistent message across all formats is a mistake we see a lot. Write your marketing content to suit each mobile platform you are going to use. You'll see greater engagement because the message makes sense on that platform.

4. User Experience Not Optimised for Mobile

A common, but easy-to-fix mobile marketing mistake is to not have the mobile experience optimized for mobile use. Websites that aren't mobile-friendly don't work anymore. Your customers on mobile devices expect their user experience to be as good as the people visiting on a desktop or laptop.

Create a new website for mobile use or adjust your current one to do the same. Make sure you have an online experience that is powerful, intuitive, and search-engine-optimized for your customers no matter what device they use to access it.

5. No Mobile-Friendly Payment Option

If your mobile marketing strategy is aimed at selling products then you should have a mobile-friendly payment option enabled. Not allowing people to pay through mobile-friendly platforms hurts businesses in their mobile marketing strategy.

Your payment system should be integrated into your mobile website. The mistake in not having this integration is that you make it harder for a customer to make the purchase. That means you risk not converting the interest into action.

You should also look at mobile-specific payment platforms such as Apple Pay, Android Pay, or Google Pay.

6. Fear of GDPR

Another entry on the list of mobile marketing mistakes is fear of non-compliance with GDPR and AVG regulations. Concern about violating these regulations that came into effect in 2018 has led some businesses to reduce or stop their mobile marketing campaigns.

However, complying with GDPR and AVG isn't as hard as people think. It's worth taking the time to explicitly get permission to contact your leads. Doing this means you can still maintain a mobile marketing presence.

Make sure you take the following steps:

  1. Include a clear privacy policy in your marketing campaigns
  2. Make sure the privacy policy is also clearly stated on your website
  3. Provide an obvious option to opt-out of marketing campaigns
  4. Provide an opt-in option when reaching out to new leads

7. No SMS in Mobile Strategy

A mobile marketing strategy without an SMS component is a common mistake for small businesses. Adding SMS is an easy, cost-effective, and comprehensive way to reach your customers.

To engage in SMS marketing you need to conform to strict spam regulations. These regulations are more comprehensive than email marketing. Make sure you do the research to ensure compliance.

The best thing about SMS marketing is that almost every one of your customers has a mobile phone and is comfortable texting. It's a great way to direct special offers and "insider" information to people who have opted in to receive your messaging.

Mobile Marketing Mistakes Can Hurt Your Brand

Many small businesses make at least one of these mobile marketing mistakes. Eliminating them from your mobile marketing strategy and campaigns will result in better engagement and conversions.

Have a plan. Target people as relevantly as you can. Make it easy for people to engage with your marketing content on their mobile devices.

Optimizing online content is what we do best. We're here to help your small business conduct mobile marketing without the common mobile marketing mistakes. Contact us today to discuss our SEO options.

7 Benefits of Social Media for Your Digital Marketing Strategy

7 Benefits of Social Media for Your Digital Marketing Strategy

Mobile Deep Linking

7 Benefits of Social Media for Your Digital Marketing Strategy

If you are looking for tools to boost your digital marketing strategy, social media may help. Here are benefits of social media for your company's marketing.

Keyword(s): benefits of social media

The digital marketing industry is worth an estimated $43.8 billion globally.

This valuation shows just how much the balance has shifted in the world of marketing in recent years. The expansion of the online world has made many traditional marketing approaches almost irrelevant.

When it comes to the online world, possibly the most significant area of growth in recent times has come in the form of social media.

Read on as we look at the seven biggest benefits of social media marketing for your business.

1. Ease of Use

Anyone with basic knowledge of a computer, tablet, or cell phone can post content on social media. Even if you're not a computer whiz, you can use social media to communicate messages to prospective clients.

What's more, you can do it from the comfort of your home, or anywhere else. Many successful online marketers create and post content on the go.

While it's easy to make social media posts, creating content of real value is a different story. Enlisting a professional service to help you create content (like blog posts or videos) for your social media platforms will help you to attract more leads and keep you free to concentrate on your business.

2. Size of Audience

Around seven in ten adults in America use social media regularly.

When you're selling on Instagram or Facebook, you can potentially speak to the whole world. If even a tiny percentage of these listeners like what you say or how your product looks, your business will begin to grow exponentially.

If your business is a localized one (such as a law firm) you can use local SEO to ensure that the majority of your online exposure is in your vicinity. This means that your marketing efforts won't be wasted on social media users in Sydney when your business is in New York.

3. Cost

One of the best things about social media compared to other marketing platforms is its affordability. Because social media posts are free, companies are no longer required to spend crippling percentages of their budget on marketing.

The playing field is therefore much more level in marketing than it was before the dawn of social media. The competition between firms is now to create the best content, rather than to spend the most money.

Not only does this give emerging firms a chance to compete with giants in the industry, but it also means that truly creative marketing content is given the chance to shine.

4. Visuals

Humans nowadays are easily distracted creatures. If you don't grab their attention quickly, you'll lose them.

One of the best ways to get attention is with visuals. Whether it's bright colors or striking designs, people lock onto things that catch the eye.

Social media provides ample opportunity for businesses to do just that. Instagram and YouTube, in particular, give posters the opportunity to sell using visuals.

The issue here is that many other businesses are trying to do the same. To ensure that your page stands out on social media, you'll have to invest time and strategy in your posts.

If you're not proficient when it comes to creating visual media, it might be an idea to hire a third party to create photo or video content for your platforms.

5. Brand Building

Marketing experts have long known about the importance of branding when it comes to selling products. Everyone recognizes the golden arches of McDonald's or the Nike swoosh when they see them.

Once confined to newspapers and televisions, these kinds of logos are now everywhere on social media as well. This gives smaller companies a chance to expose their brand to thousands of people.

As your brand becomes more recognizable, potential clients will begin to trust it. Once you establish a link between your brand and high quality in the minds of clients, you'll start to see more sales.

6. The Inbound Structure

There are two main classifications when it comes to marketing strategies. These are inbound marketing and outbound marketing.

Outbound marketing is any strategy which requires the marketer to actively pursue leads. A classic example of this is the cold call.

Inbound marketing, on the other hand, is any marketing approach where leads to come to you.

While outbound marketing can be successful in certain situations, marketing experts agree that inbound techniques are more efficient. Because you're attracting the attention of a huge number of potential clients on social media sites and other online platforms, your reach is much greater than if you were targeting clients individually.

Social media is the best possible platform for inbound marketing content. Posting content is free and your reach is potentially infinite.

7. Customer Engagement

Social media thrive on engagement. Simple posts can reach hundreds of thousands of people through likes and shares if they hit the right note.

This means that persuading viewers to interact with your content is crucial to making sales. Once people start interacting, however, the results can come quickly.

Online platforms nowadays make conversion easier than it has ever been by far. Through a well-designed deep linking strategy, you can bring a prospect from the point of seeing a social media ad to buying your product in a couple of clicks.

Exploiting the Benefits of Social Media to Succeed in Business in 2020

As you can see, the benefits of social media are undeniable. If you want to make the most of your business in this day and age, you need to be leveraging social media to your advantage.

To find out more about how we can help you use social media and other online platforms to grow your business, contact us today.

Link Building Strategies for SEO

Link Building Strategies for SEO

Link Building

Link building strategies for many SEOs and digital PR become the easiest way to earn high authority. Check out this blog to learn more about link building strategies.

Keyword(s): link building, seo

In the field of SEO, link building describes actions planned at increasing the quality and number of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. SEO is to construct a strong brand using social media, press releases and developing profile and branded hyperlinks. If you need to rank a website on Google in 2020, you cannot ignore the significance of link building and the need to put collectively a solid technique that will assist you to earn high-quality links. Here are a number of the key elements that you need to concentrate on that make up an excellent link building strategy that will help you understand what a fantastic link profile looks like.

If you care about the long-term viability of your site and business, you should only engage in natural link building, which means, the process of earning links rather than buying them or otherwise achieving them through manipulative tactics. It is very hard to build hyperlinks to low-value webpages, however, when you start with one thing truly valuable that people find helpful or share-worthy, link building is a much simpler endeavor. Common link building methods include content marketing, constructing useful tools, e-mail outreach, damaged link building and public relations.

There are 3 different SEO methods. They are white, black, and grey hat SEO. White hat SEO uses techniques that strictly abide by Google Webmaster Guidelines and take an ethical strategy to earn top-rating positions. Although correct link constructing is not an easy thing to do, there are nonetheless many white hat SEO methods you can begin with even right now, without appreciable efforts or expenses. Grey hat search engine optimization sits somewhere in the center, using techniques that might be seen as manipulative and are riskier than white hat tactics, yet are not as obvious a violation of Google terms than black hat. On the opposite hand, black hat SEO makes use of those that violate these tips and attempt to rank a site greater with manipulative tactics, often seeking to gain quick wins. However, building out an inner system for white hat link building is the best long-time period.

If somebody is pasting hyperlinks on a spammy website, or maybe a earlier SEO went off and ran some script to place hyperlinks and a bunch of forums, and you can not clear that up for no matter reason, and also you do not have a manual action, however you want to ensure it does not even get that far, then the disavow file is a good way to similar to preemptively say well I know about these points, I do not need to lose any sleep over them, I am simply going to disavow them and get them taken out of the equation. Also for analyzing your hyperlinks, use tools like Majestic, Ahrefs, or Mozs Open Site Explorer. With these tools, you can get a list of the backlinks for one of your competitors.

Easy Link Building Strategies

A successful technique ought to always place a focus upon techniques that may see a link building campaign earn hyperlinks from new domains which have never linked before to increase the number of unique linking domains. Here some strategies are given to create great link building strategies.

Fix Broken Links - Broken link building is the method of finding related web sites that are linking out to useless pages, notifying them and providing your link to exchange the dead one. You should find and fix your broken links on website. It is an important step for site maintenance, and therefore important for your search engine marketing strategy.

Content Creation and Promotion - Create compelling, distinctive, high-quality content that people will naturally need to reference and link to, and tell folks about it. It is turning into increasingly more prominent that epic article content is a MUST, with link building that additional push to get your content in front of the best audience. It means that whenever you publish a blog post, for instance, other related sites will pick it up and post it alongside a link back to the source. Consistently creating nice blog content that individuals naturally want to link to is one of the most tried and true methods to organically generate inbound links.

Linking Page Quality - Linking page quality is another factor in link building. It should be taken into consideration is the quality of the page that is sending the link; search engines like google permit links from high-quality, trusted pages to rely more in boosting rankings than questionable pages and websites.

Use Testimonials - Using testimonials as a link constructing strategy can also be another fantastic way to build high-quality website links.

Target Big Publications - Once you write the article, target online versions of huge newspaper and journal publications for a particularly priceless inbound link. This is the most effective way to naturally earn significant numbers of high-quality editorial links, at scale, and involves creating engaging linkable content assets and using PR pitching and outreach to persuade journalists to cover these stories in their articles and link back to the source.

Find websites in Your industry That Can Interest in Linking to You - Outreach for link building is solely when you determine people in your industry (be that influencers, journalists, bloggers or site owners) that may be interested in linking to you and reaching out to them to build a relationship and discover opportunities for them to cover your content.

Use Social Media -Social media networks have revolutionized advertising and is usually a huge boon on your link building plan and guest post efforts. Share your contents on social media and to be discovered.

Add Inbound Links - A backlink can also be called an inbound link (IBL) generally and these links are essential in determining the popularity (or significance) of your web site for search engines like Google. You can add several inbound links yo your website. To improve the probability of an inbound link, you may also share your design with the sources you cited, and make the embed code for your infographic simply accessible.

Link Pages Using Targeted Anchor Text - The last step is to apply your keyword analysis to intelligent inter-linking; you do that by linking to content material using the keywords you have discovered.

You Should Keep in Mind When You Implement Link Building Strategies.

Link Building Strategies

Whether you are a complete search engine optimization beginner and are studying how to build links for the first time or have been doing it for years and just need to find new tactics that still work, there are literally dozens of approaches you can take. In link building, completely different methods usually balance completely different levels of effort and resource with the potential rewards and returns (i.e., the harder a tactic is to implement, the higher results you will notice as it is tougher for competitors to do the same), as well as the level of risk surrounding either algorithmic or manual actions taken by Google.

When you guest blog, you usually have the opportunity to add a link back to your site within the article and/or in your author bio as well. Another point to make is that, as with fast-win techniques, a technique based around conventional link building techniques is likely to be one that may fairly simply be copied by rivals. Your rivals spend thousands of dollars and lots of hours developing their link building strategies to acquire high-quality links. You are completely right about forum posting and blog commenting being great for an over all technique link-building technique, it is among the most successful things for traffic leaking.

In reality, you will be able to view link building as a good way to increase consciousness of your brand, the subjects on which you are an authority, and the services or products you offer. The key to link building is relevancy. Therefore building links in area of interest directories and directories attached to informative web sites related to your industry are beneficial for you.

You should Not Do When You Implement Link Building Strategies.

When planning a link building technique, you should keep in mind that not all hyperlinks are equal and that there are key components that drive ahead success. Practices like buying links or participating in a link change might look like the straightforward way out, however doing so is harmful and will put your whole hard work at risk. Do not purchase links from untrusted web sites. They will do more harm to your website than they help.

Do not go leaving feedback on irrelevant blogs with a link back to your website; that is simply straight-up spam, as is leaving hyperlinks in forum posts that do not add value. A guideline for your link building efforts is to never attempt to manipulate a rating of website in search results.

If you discover that a page on your website has turn out to be a 404 and is creating broken links, do not leave them like that. Either redirect this URL to probably the most suitable web page, put the original web page live again, or reach out and ask for the link target to be updated.

The most direct method to measure your link building efforts is by monitoring the growth of whole links to your website or web page. Be smart and strategic about running a blog, social media marketing, seo, and some other marketing method that you are using to make link building possible. Which of these strategies have you used on your website?

Getting links to your website is one of the most important factors in ranking highly. We manually reach out to high-authority websites to build high-quality links that drive rankings and traffic! Write to us today and let us discuss.

Mobile Deep Linking Guide

Mobile Deep Linking Guide

Mobile Deep Linking

Mobile deep linking is a strong method to improve the user experience, on-boarding, and advertising of applications. Let's discover mobile deep linking.

Keyword(s): deep link, deep linking

The average consumer is spending five to six hours per day on their phones and this number is only increasing. Nowadays, people do almost everything on their phones, from surfing on the internet to shopping and managing their businesses. That is why it's important to optimize the user experience to keep them on your app for longer periods, sharing it with friends, and enjoying it more. If you're trying to optimize your mobile app, we are sure you've already tinkered with the fonts, layout, and more, but there's one thing you probably haven't done. It's deep linking. It's a small detail that can extremely enhance how users engage with your application but few are taking advantage of it. That's why in this article we will going to teach you what mobile deep linking is, how you can implement it and why you need it.

What is Deep Linking?

The idea of deep linking has been around for a very long time; first exhibiting commonly in media around 2006 to clarify the rising practice of offering Google (and different search engines) with visibility into pages beyond the home web page. Deep links are simply hyperlinks that lead customers to particular pages, pieces of content material, or experiences inside a mobile app.

A deep link is a hyperlink that takes you to content. Most internet links are deep links. Deep links are a kind of link that send customers on to an app instead of an internet site or a store. Mobile deep linking is a strong method to improve the user experience, on-boarding, and advertising of applications. Mobile deep linking is the practice of funneling customers deeper into your app via the usage of a uniform useful resource identifier or URI for short. A version of the term, known as a mobile deep link is a link that contains all the knowledge wanted to take a person immediately into an app or a specific location inside an app instead of simply launching the app's home page.

Here is an image of how the process looks like:

Deep linking how the process looks like

Deep linking does this by specifying a customized intent URL (on Android devices) or an URL scheme (iOS Universal Links) that opens your app if it's already installed.

If a person clicks on a deep link and does not have the application installed, they are often deferred to the App Store as an alternative. The genius of deferred deep linking is that when that person installs and opens up the app, they will still be despatched to the in-app location the place you initially needed them to land.

If using a deep link service that helps deferred deep linking, you possibly can attribute your referral campaigns, content sharing, and in-app referrals to the services, customers, and campaigns that helped customers discover and use your app.

Traditional deep link strategy assumes that you have the app installed in your device already and takes the person directly to the app content once they click on the deep link from location - say web site, e-mail, social media, and so on.

Deep Linking Types

Deep links may also be set to direct users to particular events or pages, which might tie into campaigns that you could be need to run. Deep linking is a vital tool for app creators trying to improve user engagement, enhance the onboarding process, decide which campaigns drive users to an app, or just trying to make their apps more helpful. In-app deep linking can considerably enhance your conversion rate and retention rate.

There are two kinds of deep linking: standard and deferred deep linking. Standard deep linking is the straightforward deep linking that forwards a person to a specific part of the app. It's also known as common linking. It only works if the client already has the app installed.

Deferred deep linking works the identical way as standard linking does with the exception that it'll direct customers without the app to the download location. Deferred deep linking works by forwarding customers to the suitable app store to download the app if they don't have it, then pushing them to the originally intended web page.

Standard and deferred deep linking will assist navigate customers back to your app when they're on search engines like Google and Yahoo, social media, and other platforms.

Benefits of Deep Linking

With deep linking expertise, product teams and entrepreneurs can use an external link to direct customers to a particular item or piece of content inside a mobile app. As an additional benefit, deep linking can present product teams and entrepreneurs with contextual details about who shared which hyperlink, allowing them to gather that data and use it to personalize experiences. For instance, you wish to send target customers from your web site or from one other app to a particular product in your app - instead of sending them to the normal app home web page which is the standard method individuals discover products in most apps - deep linking might help.

As a search engine optimization technique, deep linking allows website customers to more simply discover the particular content they're in search of while concurrently improving a website's relevancy in search engine results by connecting keyword-rich hyperlinks on one interior website page to key phrase-rich content on another internal page. Without a deep link, your good friend must discover the app on the Play Store or App Store, open the app to the homepage, locate the Search function, and then attempt to find the same pair of sneakers you probably did. Instead of expecting a new or potential consumer to move from a browser to the app store and conduct their very own search for your app, you should use a deep link to direct them straight to a particular screen in your app.

Deep linking works properly for apps that provide a devoted market place experience (like eBay) or apps that need features like push notifications or location that you can't do as well on an internet site (like Twitter). Encourage active internet guests to get your app by highlighting an app-only function or piece of content, then use a deep link to allow them to automatically open the suitable web page after their download.

In order for deep linking to carry out the target app first needs to be set up using the proper protocols, which is fairly easy and should be done for any deep linking to an app to work, whether from the mobile web, the Facebook app, etc.

Your app could be opened or installed via deep linked advertisements, user-to-user content sharing through SMS, e-mail, or social media, or via in-app referrals. Interestingly, for android deep linking, Google is interested in pulling application content to the web search outcomes. Deep linking lets you drive target customers from SMS, web sites, social media, advertisements, QR, Google Maps, and so on.

You might gather data on users through contextual deep linking to find what product categories they get pleasure from probably the most, then provide a discount for them to align with this behavior. Through deep linking, when a person clicks on a hyperlink, it takes them to the particular product, web page, or content, which they're looking for.

Do you use deep linking to improve your mobile app performance? Interested in improving your app performance? Contact us today.

Content Planning: 10 Steps to Create a Solid Content Marketing Strategy

Content Planning: 10 Steps to Create a Solid Content Marketing Strategy

Content Planning: 10 Steps to Create a Solid Content Marketing Strategy

Content Planning: 10 Steps to Create a Content Marketing Strategy

The successful marketing and growth of your business relies on top notch content planning. Check out this blog for simple steps to develop a content strategy.

Keyword(s): content planning

Do you want to learn how to create a content marketing strategy? Do you want to know what details differentiate a great strategy from a typical one?

Having solid content planning is the trick to landing a higher SEO ranking. However, creating a good content marketing strategy isn’t always so simple. If you want a content plan that works well and does its job right, this is the guide for you.

Keep reading to find out what steps you need to take to create a great content strategy.

1. Identify Your Goals

The first step of a content marketing plan is to set your goals. What do you want to get out of your content marketing strategy? Define your goal so you don’t get lost along the way.

Creating a mission statement is also a useful tactic. It will act as a guiding hand for your strategy. Your mission statement must outline your audience, the content, and what they’ll gain from it.

Whenever you feel lost, always go back to your goals and mission statement.

2. Know Your Audience

Next, you need to know who your target audience is. Using a one-size-fits-all approach often leads to failure, especially if your business is in a niche. Instead, you’ll find more success when you target a specific niche or audience.

Who are your likeliest customers based on your products and services? If you already know your target audience, find out more about them. Collect data on their demographics, age, location, and other information.

Let’s say your target customers are millennials. On average, millennials spend 11 hours per day engaged with digital content. Find out which content formats millennials prefer to consume most so you know what to create.

3. Run a Content Audit

If you often create content for your business, you may write content on the same topics. Stop and check your past posts before you commit to creating another one. Run a content audit and review your past posts.

If you’re writing for the same topic, find out how you can create content with a new twist. You want to make sure you don’t become too repetitive. Set new goals, try new content formats, or cover new horizons.

4. Pick Your Content Types

Another aspect of content planning is to know what content formats you’ll focus on. If you’re new to online marketing, you may prefer to focus on one type of content only. This is fine, but you’ll want to become more versatile as you gain more experience.

Some strategies need various types of content, like videos or podcasts. The variety of types of content is a reason why 70% of marketers invest in content marketing. From video to blog posts, you can cater to people who like certain types of content.

All you need to do is to know what content type will best fit your content marketing strategy.

5. Set up Your Best Content Channels

As you go through your content planning, you’ll get a sense of where your audience is. For example, some of the best places to post content are Twitter, Instagram, and YouTube. If you already have channels on these platforms, then you only need to prepare it.

Do you want to know where your target audiences are hanging out? Use content analysis tools like Google Analytics or Buzzsumo. These tools can tell you where the largest shares by network and content type go.

6. Figure out How to Manage Your Content

Your content marketing strategy isn’t complete if you don’t have a content management plan. Most businesses use a content management system or CMS for this task. It will help you create, publish, and track your content.

One of the most popular and best examples of a CMS is WordPress. Other useful open-source CMS platforms are Drupal, Joomla, and Serendipity. The key functions of a good CMS platform include customizability and page editing functionality.

7. Individuality and Brand Identity Matters

Every business is unique, but few owners show their inimitability to clients. Some companies forget to showcase their brand identity. Instead, they create content that’s generic and boring.

Don’t forget to inject your brand’s personality into your content. Always implement brand identity in your content marketing. Before that, you need to have a clear picture of your brand and its identity first.

8. Design a Content Calendar

A defining factor of many successful content marketing strategies is a good content calendar. Content calendars contain schedules for publishing content. They also show where or which platform your content gets published on.

This is useful if you plan to produce, publish, and manage a lot of content. You can find tools that range in complexity and functionality online. An example of a simple tool is Google Calendar while a more intricate one is Asana.

9. Create and Distribute Content

Once you finish the previous steps, you’re ready to create and publish your content. Write, shoot, or record. Create the content you need.

When you start creating your content, always remember consistency and brand voice. Never stray from your content marketing plans. Don’t forget to include optimizing elements like keywords for SEO ranking.

10. Measure the Results of Your Content Strategy

Every digital marketing scheme you put in motion needs to come around with results.

Use analytics tools to find out how successful your content strategy is. Tools like Google Analytics, Buzzsumo, and SEMRush can show you the results.

Whether you find success or failure, you always have room for improvement. You can tweak your strategy in real-time depending on how your posts get received. Use the results from your content marketing strategies to improve your content planning.

Start Content Planning for Your Business

Don't hesitate to follow these tips for great content planning. Use this to focus on the key factors of success when creating a content strategy.

If you want to learn more about digital marketing tactics, feel free to check out our blog. Do you have queries on content marketing strategy and similar topics? Don’t be afraid to connect with us here.

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