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SEO vs. SEM – Differences

SEO vs. SEM – Differences

SEO vs. SEM Differences

SEO vs. SEM – Differences

SEO and SEM, which are often mistakenly interchanged, are two different marketing channels that companies can use to reach their target audience in search engines such as Bing and Google. This guide will provide a clear understanding of each of the definitions and what the differences are.

Keyword(s): SEO, SEM

In the world of digital marketing, paid search and SEO are more like cousins than siblings. Digital marketing includes several channels you can use to increase your traffic of website besides email marketing, social media marketing, video marketing and content marketing like SEM and SEO. In this article we will talk about the differences between SEO and SEM. Search engine marketing (SEM) and Search engine optimization (SEO) aren't concepts you have to be scared of. The main difference between SEM and SEO is that SEM is a paid strategy, while SEO is an unpaid strategy. Although SEO is technically part of search engine marketing, many people when referring to SEM they mean the process of using PPC ads to get traffic from search engines. Whether it is organic or paid search results, on Google Shopping, or in local search – you should be ready for your potential consumers to click. This guide covers almost all things about Search Engine Marketing and Search Engine Optimization.

What is SEM?

Search Engine Marketing (SEM) refers to marketing activities involving search engines, like SEO and PPC (pay-per-click), local listings on search engines, and more. Search Engine Marketing traffic (either through Paid Search Advertising or organic SEO) is considered the most important source of Internet traffic because it is targeted. Search Engine Marketing is an umbrella term to describe any tactic that helps your site get attention on search engine results pages and increases your site traffic. Search engine marketing, or SEM, is meant to cover both SEO and paid search, also known as CPC (cost-per-click) or PPC (pay-per-click).

SEM is a part of the digital marketing process with the aim of increasing visibility in search engines either by getting paid traffic through PPC advertising and organic traffic through SEO. Search Engine Marketing (SEM) involves gaining website traffic by using paid ads to increase a website's visibility on search engines.

Is paid search the same as SEM? At this point, you can be asking, "If I can pay for my site to appear higher in search results, how is SEM different from paid search?" The answer is, paid search is a major aspect of SEM and refers to pay-per-click (PPC) ads specifically. SEM is considered online marketing that increases a website's visibility through organic search engine results and advertising. Mostly, SEM strictly includes PPC campaigns and activities, but if you use paid search and SEO, that falls under SEM efforts. That means the goal of SEM is to get traffic and visibility from both paid search and organic search. Paid ads give your business the opportunity to increase the visibility of its web pages, blog articles, landing pages, and more. With paid search platforms, you are paying to be at the top of the search engine. Marketers using SEM must tap into both SEO – for keyword strategy and having high-quality content – and PPC ads to target potential buyers and drive traffic.

SEM is often considered the part of search marketing that uses paid tactics to gain visibility in SERPs. One proven approach is to use SEM to drive traffic to your site fast while building your SEO foundations for long-term success. SEM is a marketing tactic where a marketer optimizes and advertises their website in order to appear higher in search results. It is about getting traffic by paid ads, and SEO is more about acquiring, monitoring and optimizing for organic search traffic. You can do this by getting more free traffic – SEO – or paid traffic – paid search advertising. With paid advertising, you are buying advertising space in the search engines. SEM results are paid placements, and your brand is charged each time a user clicks on the result. Through the SEM, you only pay when somebody clicks on your ad. The advantage to PPC overpaying for "space" is that you're only making an investment when your ad gets results. Remember, though, just because people click on your ad, that doesn't mean they're going to convert once they get your landing page. As mentioned above, SEM includes components of paid search, such as SMM (social media marketing) and PPC.

You should keep in mind that, if you are first launching a website and you want immediate visibility, it is a good idea to create a PPC campaign because it always takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization. SEM traffic is considered to be the most important source of Internet traffic because of how targeted and specific it is.

On the other hand, the paid search focuses on a bidding system where the highest-paying advertiser gets the most important advertisement placement and is charged a fee each time a user clicks on the advertisement. Some ads platforms offer automated bidding options that can help your brand accomplish its unique aims while still staying within your advertisement budget. To get your site to appear on top of the paid search results, you need to use PPC  advertisements to bid and win the top positions. Also, through paid search, you can quickly revise your ad copy, target a new audience, and change landing page content to test your new tactics. An important point to note is that while you pay to get your advertisements shown on the search results, it is not guaranteed that they will show on the top ad positions.

Sometimes, social media content seen in search results. For example, if you search "how to boil an egg" you will see Dailymotion results about a third of the way down on the first page. Likewise, Pinterest pins and tweets sometimes appear on Page 1 of the search engine results pages (SERPs). So it's possible to optimize social content for search results as well.

So, what are the major SEM strategies? The first and most important is to make sure you have the correct keywords lined up to make the most impact. 2nd, make sure you are incorporating the keywords into your metadata, page title, image alt descriptions, product name, and more. A 3rd strategy is to use a collaborative effort between SEO and paid advertisement to get the most out of each one. Learn what your customers are searching for and how they are doing so.

What is SEO?

What is SEO

Search engine optimization or SEO is a digital marketing tactic used to improve the quality and amount of organic search traffic to your site. In other words, people who click on the natural search results on Google, not paid advertisements, are organic search traffic. Compared to SEM, which often focuses on paid strategies that demand a monthly or daily ad spend, SEO requires zero ads spend. SEO is the practice of continually optimizing site in order to rank in the organic, non-paid search engine results pages (SERPs). SEO optimized website is easily understood by search engine crawlers and this grows the chances of ranking higher in SERPS. SEO focuses on optimizing your site to appear higher in search results so you can capture more organic traffic. The goal of SEO is to increase the number of website visitors by elevating the site's position within results returned by a search engine. Search engine optimization, is the part of search marketing that uses organic tactics to gain visibility in SERPs. Through proper SEO strategies, you can get a higher rank in the organic search results easily. Search engine optimization is the process of optimizing your site for the purpose of getting a lot of free traffic from search engines like Google. It is essential because the big part of search engine traffic goes to the top of the organic results.

It's important to notice at this point that although SEO traffic is generally considered to be free, it takes a lot of time, effort, and money to get to the top organic results for popular keywords. Organic SEO helps establish search credibility, but it's important to consistently create quality content and share on social media and other content distribution and promotion channels. Websites that rank high in the organic results for their target keywords, industry recognition, can get free traffic 24 / 7, and enjoy all the benefits of SEO. For example, a site can have a fantastic search engine optimization strategy and a nonexistent paid search strategy, yet still experience a measurable increase in organically driven visits over an extended time period. On the other hand, a website can have an incredible paid search strategy in place and experience short-term gains in site visitors and click-through rates (CTR) whereas lacking SEO optimization completely. So, instead of attempting to rank in one of the top positions organically through SEO and get free site visitors, you pay to appear in front of the search outcomes.

As a rule of thumb, a focused search engine optimization strategy will begin to produce uplifts of traffic and conversions within 6 months, nevertheless, you'll need no less than 6 to 10 months to produce high-ROI outcomes. Google calculates Quality Score based on a combination of click via rate, the quality of your landing web page, and your Google Ad account's total Quality Score.

You should produce outstanding, high-quality, shareable content and your site should rank well. Though there definitely can be some questionable practices concerned with paid search and SEM, it's not nearly as common or as well documented as black hat SEO. Pay attention to on-page and off-page techniques to ensure your landing pages, web pages, and blog articles are optimized for search. SEO contains efforts to get higher rankings and enhance search visibility so you possibly can drive more site visitors to a website or specific webpages.

It's not a good idea to anticipate fast results from an SEO campaign, and it's not fair to expect long-term results from a paid search campaign without investing enough in it. So before you launch a search marketing campaign, research your site to see where you may have the potential to grow an organic search engine optimization strategy that is already working before putting money into an SEM marketing campaign.

What are the differences between SEM and SEO?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing as it is widely known. The main difference between these two terms is that SEO is simply an element of search engine marketing. Paid advertisements that receive placement via SEM tactics are often identified as an ad (e.g., by an icon appearing next to the placement), whereas the search results that appear as a result of organic search engine optimization are not marked in such a manner.

Any SEO specialist will inform you that Search Engine Optimization (SEO) gets long-term organic traffic to your page, while PPC is all about faster, paid results. PPC can get you faster results but you will have to keep paying for the traffic, SEO takes longer to generate results and requires a bigger initial investment. And yes, you don't pay when somebody clicks on your page in the organic search results.

SEO is about optimizing your site to get higher rankings in the organic search results while SEM goes beyond SEO. While SEO lets you optimize your website for a greater chance of appearing higher in search results, and internet marketing allows you to send promotional content to the target audience of your choosing, SEM combines both benefits as your content material is both optimized for higher search rankings and is placed primarily in front of audiences who are most likely to convert when they click on your ads.

Another major distinction between them is that it takes a lot of time for SEO to work and generate results while PPC is almost instant. Both processes (SEO and PPC) make up what is mostly known in digital marketing, as Search Engine Marketing or SEM in short. SEM focuses on using SEO and paid strategies, like pay-per-click (PPC) advertising, to bring more organic and paid traffic to your site. The balance between SEO and SEM must be one of the most difficult things to do for a search engine with an income source is "only" advertising.

Through this blog post, it has now become clear that SEO helps improve the organic search engine rankings, while SEM helps enhance leads and sales by way of PPC Advertising. This article helps you better understand how organic search and paid advertisement results work together to help you reach your target audience. Also, this blog post helps to understand the difference between SEO and SEM, it helps you uncover the best search marketing strategy for your brand and for your aims.

If you need more information or help to create SEO and SEM strategies, contact us. Regardless of what you need, we are here to help. Be sure to reach out to us, so we can start talking about the best way to help.

E-commerce SEO Guide: Best SEO Tips for E-commerce Websites

E-commerce SEO Guide: Best SEO Tips for E-commerce Websites

E-commerce SEO Guide

E-commerce SEO Guide: Best SEO Tips for E-commerce Websites

Here are some e-commerce SEO tips to increase your organic traffic and sales. Let's move on to our suggestions without further ado.

Keyword(s): e-commerce, ecommerce, e-commerce SEO tips

Sometimes, SEO work can be very complex for e-commerce websites; it may take a long time and effort to identify and fix problems. However, there are some e-commerce SEO tips that you can solve your problems very easily. In this article, we will make SEO suggestions for e-commerce sites. E-commerce SEO refers to the process of optimizing a website according to the guidelines of major search engines (like Bing, Google, and Yahoo) so that it appears more frequently, and ranks higher, in search results. SEO involves a number of tactics to improve your search engine performance, designing a user-friendly website, including creating keyword-rich content, and optimizing website elements like page titles and URLs. Let's check them all out.

Keywords

For e-commerce keyword research, your strategy must prioritize product-focused keywords, taking into account product categories, your homepage, and blog content. This means also, ensuring you are targeting keywords based on a medium to high search volume that is strongly relevant to your brand and not too difficult to rank for. This is to ensure the search engines understand what your product page is about so they can index you appropriately. For example, if you're targeting "business shirt" you'd want to make sure you incorporate variations of this keyword term in your product description 4-5 times.

Most of the pages rank for multiple keywords, and most websites will rank multiple pages. You could get hundreds of extra sales per month with a little extra SEO effort. You could even combine SEM (search engine marketing, like Google Ads) with SEO to grab two search result listings and convert even more sales.

Just because other websites outrank you, doesn't mean they've chosen the best keywords - they could just have a higher domain authority (DA) than you. Good to know that DA is also important for SEO.

You can find proper keywords through competitor research. If you have competitors who rank higher than you in search results, you can use their site to copy keyword ideas. With your final list of chosen keywords for individual categories and product pages, you can optimize them through on-page SEO.

To determine the commercial intent of a keyword, you may also check out the Top of Page Bid, which shows how much advertisers are spending on a single click for paid ads.

You can use Amazon for keyword research too. Amazon is a gold mine of high buyer intent keywords - people literally search on Amazon with the intent of buying something. To find keywords with Amazon, start typing in your seed keyword.

Additional to this, you can use Google Keyword Planner too. However, the Google Keyword Planner does not generate a lot of unique keywords. That is why we recommend using it to check search volume and commercial intent. Using keyword research tools may help dramatically simplify the process of finding keyword ideas when it comes to optimizing e-commerce sites. Create more pages targeting relevant keywords that can also drive traffic to your product pages by thinking carefully about all the categories your products fall into.

45% of marketers say blogging is the best strategy. 70% of people would rather learn about a film through an article than an advert. 68% of customers feel more positive about a company after consuming content from it. But there is also the fact that content is one of the easiest ways for your store to rank for more keywords and build more backlinks. Think about it - your product and category pages can only rank for so many keywords. Now that you have a list of keywords that get searched for, have little competition, and are likely to turn into buyers, it's time to set up and optimize your e-commerce site schema.

Schema

Optimizing your site architecture by simplifying its structure is a fundamental part of a successful SEO strategy, for both usability and crawlability purposes. With that many webpages, it is critical that your site architecture makes it easy for users and search engines to find all of your pages. Schema markup gives you one additional way to supply details directly to search engines, increasing the chances that the information you want customers to see shows up before they even click it. Adding relevant and organized structured data from Schema.org may help to boost an e-commerce site's visibility, and it is easy to set up. And it gives you the chance to implement review schema markup, so the product's star rating and the number of reviews show up right on the SERP (search engine results page), which increases the chances customers will click.

Useful Content

Useful Content

This is also a good time to talk about content marketing. Luckily, with a commitment to unique content on every page of your e-commerce site (and using advanced SEO techniques like canonical tags), you can make duplicate content issues a thing of the past. Even if you already have essential keywords on your product or category page, alt text can help give search engines context to the photos on the page and can help get them included in image searches for those keywords. Beyond basic e-commerce SEO practices (unique product descriptions, proper site architecture, etc.), you should write content to rank for valuable product-related terms. "My one tip for marketers to improve the rankings would be to optimize their product descriptions, landing pages, and internal link structure" says one of the experts.

While a good content marketing rule of thumb is to make your content more focused on helping than selling, e-commerce brands may sometimes skillfully combine the two by creating content that features products you sell. You probably have some blog product pages and blog posts that use the keywords your category page is targeting. If you see a lot of blog posts ranking in the top 10, there is no point trying to rank a product or category page there.

Also, review content beforehand, identify the strongest of the pages (based on metrics including visibility and traffic), and come up with a different optimization strategy for other pages - or you could remove the others (using 301 redirects to their URLs) so that only one page is left.

One of the main reasons that e-commerce sites suffer from thin content is that it is challenging to write lots of unique content about similar and same products. Duplicate content is one of the problematic and common SEO issues for large e-commerce sites, as many often have hundreds of products on their site, leading to many site pages.

Use social networks effectively. Maybe social media does not directly affect your rankings in the search engines, having a product that is often shared and an engaging page does help your rankings. Influencers and brand ambassadors are those within your industry (that are not direct competitors) that have either a high domain authority achieved through their website or have a big following on social networks, usually on Instagram, TikTok, YouTube, or Twitter.

Short URLs and Internal Links

Links remain one of the top five ranking factors for Google, which is why it is essential to have a solid SEO strategy for online businesses. You should try to get links on local websites. Any local links are a great way to build overall domain authority and help local rankings. Quick wins include charities you support, local news outlets, locally-based blogs, and any local associations. As a general rule, the more websites link to you, the higher you rank in Google.

Also, we keep in mind that, Google prefers shorter, easier-to-read URLs, so additional words can have a negative impact on SEO. Luckily, some tools allow you to remove these extra subfolders from your URL quickly and easily. This is especially relevant for sites competing in more competitive niches.

"Internal linking and site navigation between products and categories are some of the ways to improve search rankings for e-commerce sites" says the famous expert. The Internal Linking report, found within the SEMrush Site Audit tool, can be useful for identifying potential problems with your internal link structure.

There are different factors associated with organic rankings. However, optimized URLs are an additional way you gain the edge on your competitors to drive more traffic. You can also customize them to whatever keyword works best for your own category page rankings.

Title tags have considerable (also known as page titles) SEO potential due to their huge impact on the CTR of the page, as they inform people and search engines what the page is about. Alt tags are also important. The image alt tag is "We are the best SEO company - small view." Not the best image alt tag. To find the image alt tag, just right click then select view page source. Hit control+f on your keyword and search for "alt". Use proper keywords for image alt tags.

Moreover, fix your broken links immediately. If you have expired / seasonal products, deleted content, or a change in link structure, visitors will often be directed to a "404 Not Found page". These kinds of broken links are bad for SEO ranking and are a bad user experience for visitors.

List Category and Product Pages

The big part of an e-commerce SEO strategy involves listing your category and product pages and then identifying and mapping, on a page-by-page basis, the keywords to target. Your pages are the plants. Obviously, you want to give the most water to the highest producing plants - your major category and product pages. To do that, you need to send them the most internal links from your highest authority pages.

Implement on-page SEO for e-commerce product pages. Your category pages are arguably the most important pages to rank. You can create detailed product descriptions to make your products stand out to users and search engines alike and aim to make content at least 500 words in length. Also, we recommend writing long, in-depth product descriptions for the top 20-50 most important product and category pages.

Optimize your category pages carefully. Consider how you optimize your category and product pages for search engine results, so you don’t end up competing against yourself. To make your product information friendly to both shoppers and search engines, make sure your measurements, sizes, prices, colors, and other details are easy to read, find, and understand.

Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.

Google My Business

Not having a Google My Business page is missing out on a big visibility opportunity for your company in a local search result. One of the main Google My Business ranking factors is prominence in the local area, which you can build through local citations (online mentions of your company and location). It is recommended to look out for niche-specific directories in your area - you want to aim for mentions from the most authoritative business listings for your site.

Add Videos

Consider the video worth the investment. In addition to increasing conversion rates, adding videos about products to your website can help improve search engine rankings. Video increases engagement and time-on-site, therefore increasing your chances for ranking your product pages higher in the SERPs.

High Speed

E-commerce websites can be impacted by website speed issues for a variety of reasons, such as big image file sizes, slow hosting, and bloated code on e-commerce platforms. If a search engine like Google detects that your website has a very high bounce rate - that is, visitors leaving very quickly after they first access a page - you may see your rankings start to increase.

When you do right, these e-commerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user's search intent. Optimizing e-commerce websites can yield an ongoing, free source of high-converting organic traffic to your site.

Now it's time for you to implement the tactics from this step-by-step guide. Do you have any questions? Or, is there something you wish we'd expand on more? Do not be hesitate to connect with us here.

What is AMP? Everything you should know about AMP

What is AMP? Everything you should know about AMP

Everything you should know about AMP

What is AMP? Everything you should know about AMP

AMP pages provide customers with a fast loading time, which helps decrease web page bounce rate and enhance engagement. Read more to learn everything about AMP.

Keyword(s): AMP, Accelerated Mobile Pages

You probably clicked many AMP pages before. The only thing you may have noticed was how instantly this page after you clicked. AMP-built pages have a lightning bolt indicator in the search result. Today we are talking about AMP.

What is AMP?

AMP, previously known as Accelerated Mobile Pages, are light-weight pages designed to offer mobile customers a lightning-fast, extra engaging experience. AMP pages provide users with a fast loading time, which helps lower page bounce rate and increase engagement.The AMP project is one of the popular open-source initiatives that protects the future of the net by serving to everybody deliver a better, quicker mobile user experience.

The AMP Project was introduced by Google on October 7, 2015, following discussions with its companions within the Digital News Initiative (DNI), and different news publishers and technology corporations around the globe, about enhancing the efficiency of the mobile web. AMP pages first appeared to web customers in February 2016, when Google started to point out the AMP versions of webpages in mobile search outcomes. Google began the AMP venture to create a framework that would offer an exact path to creating optimized mobile internet web page experiences.

Around 2 billion AMP pages have been created so far, and more than 110 leading analytics, ad tech, and CMS providers support the AMP format. More and more industries and organizations are transitioning particular content on their web sites into AMP pages because they provide such an improved consumer experience to the traditional slow loading mobile web.

How Does AMP Work?

Unlike frequent mobile pages, AMP pages are automatically cached by Google AMP Cache for faster load times on Google search. AMP ensures net pages load faster which helps with consumer experience and keeps guests to remain longer on the web page. By "forking" HTML, pre-rendering AMP content, and giving preferential treatment to AMP pages, Google can affect how web sites are constructed and monetized to form the web in its favor.

AMP pages are apparently going to seem in the carousels on the top of mobile search results, however there isn't any hint yet that there might be any try to direct all mobile traffic to these variations. Instead of maintaining customers confined to a specific app, like Facebook did with Instant Articles, the AMP project is aimed at altering the way publishers create mobile net pages.

Your unique content web page can be the mobile browser friendly version that customers will see, however you will also have the AMP version of that particular page, which will certainly speed things up. While AMP pages do work on desktop, they do not show with rich options and are not served from the AMP Cache.

Should I Use AMP For My Website?

What is AMP?

The answer is yes. The median load time for AMP pages is under one second, this means that when a consumer lands on an AMP web page, they get what they were looking for instantly. You do not have to have any particular skill set to optimize the code for every AMP web page, the AMP format is totally portable and the AMP pages are constantly quick no matter how user gets to them.

Google uses a cached version of AMP pages to users instead of accessing your servers, this is among the reasons why AMP pages load so fast. AMP does not permit extension mechanisms to block web page rendering, it supports extensions for elements such as light-boxes and social media embeds, and while these do require extra HTTP requests they do not block web page layout and rendering.

Publishers who select to create AMP versions of their content will still need a regular desktop version of these pages. The AMP framework permits you to give customers a faster experience in all places including post-click landing pages, advertisements, and websites.

It is also recommended to use AMP to significantly increase the volume of organic search traffic.

An educational paper about AMP reveals that AMP pages' page load time is 2.5 times faster than non-AMP versions with out pre-rendering in Google's search result web page, and the AMP version is roughly 9 times quicker than the non-AMP version with the pre-rendering. The reason why AMP pages load immediately is that AMP restricts HTML/CSS and JavaScript, allowing faster rendering of mobile net pages.

Advantages of AMP

The AMP project aims to build the future web together by allowing you to create web pages and advertisements that are consistently beautiful, fast, and high-performing across all devices, and distribution platforms.

Web page speed improves the user experience and core enterprise metrics AMP pages load near immediately, enabling you to supply a consistently fast experience throughout all devices and platforms. There are many potential advantages of AMP depending in your site together with less data consumption, improved server performance, a free CDN, and better ad viewability.

Companies similar to Twitter, Google, Linkedin, and Pinterest could then host cached versions of the AMP content that has been created by publishers just like the Guardian, meaning a consumer will be able to read the article without truly having to visit the Guardian's web site.

Also by participating in the AMP project, you possibly can construct a sustainable future for your business on an open and faster internet.

Google's algorithm takes page speed and mobile response speed into account. The faster your page loads on mobile devices, the higher it ranks in the SERP. All AMP-enabled pages appear above a green lightning bolt under the title of paid ads in search results.

Once created, AMP pages can be deployed to a wide variety of distribution platforms simultaneously. This allows you to run your ads on both AMP and non-AMP pages; This means you can create your ads once and deliver an unforgettable brand experience anywhere.

Disadvantages of AMP

While there are many advantages to using AMP pages, there are also some disadvantages.

One of the issues with the Accelerated Mobile Pages idea is that content built utilizing AMP is served up via a cache on Google's server rather than truly linking to the original page on a publisher's web site. Another disadvantage of AMP is third-party JavaScript. Since you don't have the ability to use third-party JavaScript, you should say bye to analytics and tracking capabilities that allow you to deliver highly targeted advertising experiences. Not only that, with Google's lighter JavaScript version, page elements that require data transfer cannot be used in AMP pages. Although the cache permits your pages to load faster, Google Analytics does not track visits from customers unless you make configurations to GA and apply separate monitoring codes to your AMP pages.

For more information regarding SEO and SEO tips, check out our other blog posts.

2021 SEO Trends

2021 SEO Trends

2021 SEO Trends

2021 SEO Trends

There is a lot you need to know when talking about SEO trends in 2021. If you want to become successful in SEO and increase the traffic of your site, you should learn the following 2021 SEO trends.

By knowing about these trends, you can make your website stronger and competitive in 2021. The SEO trends that are preferred by SEO specialists in 2021 are as follows:

1. Renew your shopping systems and site and target a positive user experience.

User experience is one of the most important privileges of any purchased product or rented service. In addition, according to the latest research, 88 percent of online shoppers do not come back to the website after having a bad user experience. For this reason, it is very important to please the users who visit your page. In fact, 70 percent of online businesses fail due to bad user experience, which means the speed of your website is very important. This also means that it is important to provide an attractive and efficient user interface. In order to create the best user experience, you need to make some improvements on your site.

These;

  • Generating user-friendly URLs and sitemaps
  • Providing incredibly fast load times
  • Providing an easy interface to navigate
  • Ensuring adequate use of white space, fonts, and high-quality images
  • Providing visual guideline to help users (a step-by-step video guide)
  • Organizing website design to help users find everything easily
  • Creating user-friendly control panels for registered members

2. Mobile SEO

You need to make sure your website performs well from a mobile perspective. So, the mobile performance and quality of your website should also be high. Most calls are made over phones. You need to think about the users while making your mobile designs. Today, the majority of calls are made via mobile devices. Taking a closer look at your pages is one of the things that mobile users always do. For this reason, thinking about mobile users ensures that your site gets more positive feedback. You also need to use valuable content and images on mobile devices.

3. More Automation

It is also important to do more SEO optimization on your website in terms of compatibility. Compliance with constantly updated SEO rules and keywords will make your website stand out.

4. High Quality Content

High Quality Content

Content has always been important, whether written, animated, or using the video format. Interactive content and infographic use are incredible traffic magnets. Content marketing focuses on creating and distributing consistent, relevant, and valuable content for viewers.

  • Stay original and avoid plagiarism
  • Make the content reader-friendly
  • Add visual elements to support the context of your content
  • Provide actionable tips to help solve user questions
  • Keep your headlines strong and your facts accurate; use reliable sources
  • Never hesitate to update your content to keep it fresh

5. Use Natural Language on Your Website

Plan your SEO strategy with various word tools. Make keyword choices easy and stand out on the internet. Make sure your website uses natural language. The naturalness of the language allows your websites to rank higher in voice and other searches and get more traffic.

6. Customer Analytics

Customer analytics refers to the processes and technologies that provide the customer insight required to deliver expected, relevant, and timely offers to organizations. Customer analytics is very important for websites to get traffic. To understand the reason, keep in mind that customers prefer websites where they can connect and find what they're looking for faster. They want to access information from anywhere, anytime. The deeper your understanding of customers' buying habits and lifestyle preferences, the more accurate your predictions of future purchasing behavior will be and the more successful you will be at presenting offers that appeal to customers.

7. Adapt to Innovations

While basic skills and knowledge are still important, your site needs to be flexible to accommodate rapid changes as well. It is also important for SEO that your site is always up-to-date and updated at regular intervals.

8. Use Long-tail Keywords

Using Long-tail Keywords can help you stay ahead of the competition Long-tail keywords provide context to your content and also support better conversion rates.

  • Use Google suggestions and variations as a source for long-tail keywords
  • Google-related searches are also a good resource
  • Customize your content for "how to do" questions
  • For more information, you can also review your analysis.
  • Check topics on EHow, Wikipedia, and various Q&A sites

9. Videos

Nowadays, videos are probably the most popular consumed media type by users all around the world.

  • Create educational or demo videos focused on users' wishes
  • Optimize videos with SEO content
  • Add strong media
  • Give importance to the beginning of the video

10. Voice search optimization

If voice search optimization is not part of your SEO strategy, it's time to add it.

  • Focus on conversational keywords
  • Use spoken, natural language for your content
  • Understand the type of customer and device behavior
  • Build pages that answer FAQs

Every business with an online presence in the world pursues better and more advanced SEO tactics to get more traffic and more sales. The above items are among the most frequently applied SEO trends in 2021. Do you have queries on SEO trends and similar topics? Do not be hesitate to connect with us here.

9 Reasons Why Link Building Is Crucial for SEO Campaigns

9 Reasons Why Link Building Is Crucial for SEO Campaigns

9 Reasons Why Link Building Is Crucial for SEO Campaigns

9 Reasons Why Link Building Is Crucial for SEO Campaigns

There are many components of your SEO campaign, but this guide shows 9 reasons why link building is crucial for SEO campaigns.

Link building might be one of the greatest ranking factors. However, the amount of attention it receives doesn’t reflect that.

Marketers often overlook this aspect of SEO, and it might be because Google cracked down on bad backlinks years back. Still, this shouldn’t have affected the good backlinks or those earned through white hat tactics.

That said, it still holds the same importance to our SEO strategies today. Keep on reading how it can boost your SEO and website ranking.

1. Good for Rankings

Google likes sites with a lot of backlinks. That’s because those backlinks are good signals to the search engines.

More backlinks mean that your website is a good resource. After all, those sites won’t be linking back to you if you don’t have quality content. You’re worthy of citation, which has a direct effect on your SEO rankings.

You’ll notice that the top websites have massive amounts of backlinks. It can be the reason why your competitor is ranking higher than you — they have more backlinks.

Google sees a backlink as a vote of confidence. A high amount of votes will get you to the top of the ranks.

2. Improves Your Reputation

However, you have to mind where those votes are coming from. Not all votes are equal, and it depends on the reputability and authority of the site.

A backlink from, say, The Washington Post is much more valuable than a link from an obscure blog website. Link building can improve your reputation, but only if you’re associated with reputable websites, too.

In some cases, you may even get penalized for bad backlinks. If you use blackhat link building techniques, Google will give you a penalty, no matter how many your backlinks are.

3. Passes Link Juice

It’s not only the association with good websites that earn you high rankings. It’s also the link juice or link equity. It’s a ranking factor that refers to the value that a website passes over to another via a link.

That’s why the website’s authority, HTTP status, topical relevance, and other factors are important. They determine the value of the SEO links.

In our example above, the link equity from The Washington Post adds more value to the receiving site. In turn, this will help the SEO of that site.

Of course, this will only work if it’s a dofollow link and not a nofollow. The latter sends a signal to search engine crawlers to ignore the link.

4. Gives More Traffic

Having backlinks from established websites will also get you a lot of traffic, which is also a ranking factor. You’ll reach the audience of the other websites and get referral traffic.

The bigger the audience they have, the bigger the traffic you’ll get. They trust the website enough to follow the link to you.

What’s good about this is it’s a sustainable long-term strategy for getting more traffic to your site. The backlink will stay there as long as the webpage is up, so you’ll get value from it for a long time.

5. Helps Google Crawlers

To Google, links are also like streets or highways. Search engine crawlers use them to go from one webpage to another and from one website to another.

As such, having backlinks help crawlers discover your page. This is important because crawlers gather information, which Google then uses for ranking.

If a crawler hasn’t discovered a web page yet, it won’t rank. It’s like an undiscovered island that won’t appear on the map unless an explorer finds it.

Search engines don’t only crawl once, though. They crawl your sites and web pages regularly to keep their data fresh and updated.

6. Builds Website Metrics

Building backlinks also help you improve more than a few metrics. The Domain Authority, as we’ve discussed above is one, but others are as important in ranking.

Think of these as the scores of your site. The higher your scores are, the better your ranking.

They indicate your site is healthy, and Google likes healthy websites. This then leads to improved exposure and visibility.

7. Produces Great Content

The foundation of link building is great content. No reputable website will want to link back to you if you have nothing to offer them and their audience.

That’s why you’ll have to pay attention to the kind of content you produce. This isn’t only necessary for link building, but it also works out for your site as a whole.

Having great content can also increase your organic traffic. It alone can help build your reputation and cement your authority in your industry. You’ll earn social shares, loyal readers, and even customers with great content.

8. Helps You Reach New Audiences

Reaching a new audience and market is a hard task for any marketer. Link building can help you with that, though.

Like we said above, a backlink can also earn you referral traffic. Their audience will also be your audience. You can use this to break into a new market.

You can build links on websites that have your target market as their audience. This way, you’ll slowly build your mark among them. In time, you’ll establish yourself as an authority voice in that segment.

9. Widens Your Network

Link building also involves reaching out to websites you want to get a backlink from or guest post in. As you know, it must be websites relevant to your niche. Otherwise, Google will not be happy.

This means you’ll be building relationships with authority figures in your industry. This opens up more possibilities for your website and business.

You won’t only get a backlink, you’ll also widen your network. This is crucial for finding new opportunities for SEO and growing your business.

Have a Great Link Building SEO Strategy

Link building has even more benefits than what we’ve stated above. However, you have to know how to build links that will get you the mentioned benefits.

It’s a time-consuming process, but we’re here to help. Contact us today for help with solid link building strategies.

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BeOnWin! provides SEO and Content Marketing services in the following areas: Managed SEO & PPC, Content Creation, Link Building and Local SEO.

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