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What is AMP? Everything you should know about AMP

What is AMP? Everything you should know about AMP

Everything you should know about AMP

What is AMP? Everything you should know about AMP

AMP pages provide customers with a fast loading time, which helps decrease web page bounce rate and enhance engagement. Read more to learn everything about AMP.

Keyword(s): AMP, Accelerated Mobile Pages

You probably clicked many AMP pages before. The only thing you may have noticed was how instantly this page after you clicked. AMP-built pages have a lightning bolt indicator in the search result. Today we are talking about AMP.

What is AMP?

AMP, previously known as Accelerated Mobile Pages, are light-weight pages designed to offer mobile customers a lightning-fast, extra engaging experience. AMP pages provide users with a fast loading time, which helps lower page bounce rate and increase engagement.The AMP project is one of the popular open-source initiatives that protects the future of the net by serving to everybody deliver a better, quicker mobile user experience.

The AMP Project was introduced by Google on October 7, 2015, following discussions with its companions within the Digital News Initiative (DNI), and different news publishers and technology corporations around the globe, about enhancing the efficiency of the mobile web. AMP pages first appeared to web customers in February 2016, when Google started to point out the AMP versions of webpages in mobile search outcomes. Google began the AMP venture to create a framework that would offer an exact path to creating optimized mobile internet web page experiences.

Around 2 billion AMP pages have been created so far, and more than 110 leading analytics, ad tech, and CMS providers support the AMP format. More and more industries and organizations are transitioning particular content on their web sites into AMP pages because they provide such an improved consumer experience to the traditional slow loading mobile web.

How Does AMP Work?

Unlike frequent mobile pages, AMP pages are automatically cached by Google AMP Cache for faster load times on Google search. AMP ensures net pages load faster which helps with consumer experience and keeps guests to remain longer on the web page. By "forking" HTML, pre-rendering AMP content, and giving preferential treatment to AMP pages, Google can affect how web sites are constructed and monetized to form the web in its favor.

AMP pages are apparently going to seem in the carousels on the top of mobile search results, however there isn't any hint yet that there might be any try to direct all mobile traffic to these variations. Instead of maintaining customers confined to a specific app, like Facebook did with Instant Articles, the AMP project is aimed at altering the way publishers create mobile net pages.

Your unique content web page can be the mobile browser friendly version that customers will see, however you will also have the AMP version of that particular page, which will certainly speed things up. While AMP pages do work on desktop, they do not show with rich options and are not served from the AMP Cache.

Should I Use AMP For My Website?

What is AMP?

The answer is yes. The median load time for AMP pages is under one second, this means that when a consumer lands on an AMP web page, they get what they were looking for instantly. You do not have to have any particular skill set to optimize the code for every AMP web page, the AMP format is totally portable and the AMP pages are constantly quick no matter how user gets to them.

Google uses a cached version of AMP pages to users instead of accessing your servers, this is among the reasons why AMP pages load so fast. AMP does not permit extension mechanisms to block web page rendering, it supports extensions for elements such as light-boxes and social media embeds, and while these do require extra HTTP requests they do not block web page layout and rendering.

Publishers who select to create AMP versions of their content will still need a regular desktop version of these pages. The AMP framework permits you to give customers a faster experience in all places including post-click landing pages, advertisements, and websites.

It is also recommended to use AMP to significantly increase the volume of organic search traffic.

An educational paper about AMP reveals that AMP pages' page load time is 2.5 times faster than non-AMP versions with out pre-rendering in Google's search result web page, and the AMP version is roughly 9 times quicker than the non-AMP version with the pre-rendering. The reason why AMP pages load immediately is that AMP restricts HTML/CSS and JavaScript, allowing faster rendering of mobile net pages.

Advantages of AMP

The AMP project aims to build the future web together by allowing you to create web pages and advertisements that are consistently beautiful, fast, and high-performing across all devices, and distribution platforms.

Web page speed improves the user experience and core enterprise metrics AMP pages load near immediately, enabling you to supply a consistently fast experience throughout all devices and platforms. There are many potential advantages of AMP depending in your site together with less data consumption, improved server performance, a free CDN, and better ad viewability.

Companies similar to Twitter, Google, Linkedin, and Pinterest could then host cached versions of the AMP content that has been created by publishers just like the Guardian, meaning a consumer will be able to read the article without truly having to visit the Guardian's web site.

Also by participating in the AMP project, you possibly can construct a sustainable future for your business on an open and faster internet.

Google's algorithm takes page speed and mobile response speed into account. The faster your page loads on mobile devices, the higher it ranks in the SERP. All AMP-enabled pages appear above a green lightning bolt under the title of paid ads in search results.

Once created, AMP pages can be deployed to a wide variety of distribution platforms simultaneously. This allows you to run your ads on both AMP and non-AMP pages; This means you can create your ads once and deliver an unforgettable brand experience anywhere.

Disadvantages of AMP

While there are many advantages to using AMP pages, there are also some disadvantages.

One of the issues with the Accelerated Mobile Pages idea is that content built utilizing AMP is served up via a cache on Google's server rather than truly linking to the original page on a publisher's web site. Another disadvantage of AMP is third-party JavaScript. Since you don't have the ability to use third-party JavaScript, you should say bye to analytics and tracking capabilities that allow you to deliver highly targeted advertising experiences. Not only that, with Google's lighter JavaScript version, page elements that require data transfer cannot be used in AMP pages. Although the cache permits your pages to load faster, Google Analytics does not track visits from customers unless you make configurations to GA and apply separate monitoring codes to your AMP pages.

For more information regarding SEO and SEO tips, check out our other blog posts.

9 Reasons Why Link Building Is Crucial for SEO Campaigns

9 Reasons Why Link Building Is Crucial for SEO Campaigns

9 Reasons Why Link Building Is Crucial for SEO Campaigns

9 Reasons Why Link Building Is Crucial for SEO Campaigns

There are many components of your SEO campaign, but this guide shows 9 reasons why link building is crucial for SEO campaigns.

Link building might be one of the greatest ranking factors. However, the amount of attention it receives doesn’t reflect that.

Marketers often overlook this aspect of SEO, and it might be because Google cracked down on bad backlinks years back. Still, this shouldn’t have affected the good backlinks or those earned through white hat tactics.

That said, it still holds the same importance to our SEO strategies today. Keep on reading how it can boost your SEO and website ranking.

1. Good for Rankings

Google likes sites with a lot of backlinks. That’s because those backlinks are good signals to the search engines.

More backlinks mean that your website is a good resource. After all, those sites won’t be linking back to you if you don’t have quality content. You’re worthy of citation, which has a direct effect on your SEO rankings.

You’ll notice that the top websites have massive amounts of backlinks. It can be the reason why your competitor is ranking higher than you — they have more backlinks.

Google sees a backlink as a vote of confidence. A high amount of votes will get you to the top of the ranks.

2. Improves Your Reputation

However, you have to mind where those votes are coming from. Not all votes are equal, and it depends on the reputability and authority of the site.

A backlink from, say, The Washington Post is much more valuable than a link from an obscure blog website. Link building can improve your reputation, but only if you’re associated with reputable websites, too.

In some cases, you may even get penalized for bad backlinks. If you use blackhat link building techniques, Google will give you a penalty, no matter how many your backlinks are.

3. Passes Link Juice

It’s not only the association with good websites that earn you high rankings. It’s also the link juice or link equity. It’s a ranking factor that refers to the value that a website passes over to another via a link.

That’s why the website’s authority, HTTP status, topical relevance, and other factors are important. They determine the value of the SEO links.

In our example above, the link equity from The Washington Post adds more value to the receiving site. In turn, this will help the SEO of that site.

Of course, this will only work if it’s a dofollow link and not a nofollow. The latter sends a signal to search engine crawlers to ignore the link.

4. Gives More Traffic

Having backlinks from established websites will also get you a lot of traffic, which is also a ranking factor. You’ll reach the audience of the other websites and get referral traffic.

The bigger the audience they have, the bigger the traffic you’ll get. They trust the website enough to follow the link to you.

What’s good about this is it’s a sustainable long-term strategy for getting more traffic to your site. The backlink will stay there as long as the webpage is up, so you’ll get value from it for a long time.

5. Helps Google Crawlers

To Google, links are also like streets or highways. Search engine crawlers use them to go from one webpage to another and from one website to another.

As such, having backlinks help crawlers discover your page. This is important because crawlers gather information, which Google then uses for ranking.

If a crawler hasn’t discovered a web page yet, it won’t rank. It’s like an undiscovered island that won’t appear on the map unless an explorer finds it.

Search engines don’t only crawl once, though. They crawl your sites and web pages regularly to keep their data fresh and updated.

6. Builds Website Metrics

Building backlinks also help you improve more than a few metrics. The Domain Authority, as we’ve discussed above is one, but others are as important in ranking.

Think of these as the scores of your site. The higher your scores are, the better your ranking.

They indicate your site is healthy, and Google likes healthy websites. This then leads to improved exposure and visibility.

7. Produces Great Content

The foundation of link building is great content. No reputable website will want to link back to you if you have nothing to offer them and their audience.

That’s why you’ll have to pay attention to the kind of content you produce. This isn’t only necessary for link building, but it also works out for your site as a whole.

Having great content can also increase your organic traffic. It alone can help build your reputation and cement your authority in your industry. You’ll earn social shares, loyal readers, and even customers with great content.

8. Helps You Reach New Audiences

Reaching a new audience and market is a hard task for any marketer. Link building can help you with that, though.

Like we said above, a backlink can also earn you referral traffic. Their audience will also be your audience. You can use this to break into a new market.

You can build links on websites that have your target market as their audience. This way, you’ll slowly build your mark among them. In time, you’ll establish yourself as an authority voice in that segment.

9. Widens Your Network

Link building also involves reaching out to websites you want to get a backlink from or guest post in. As you know, it must be websites relevant to your niche. Otherwise, Google will not be happy.

This means you’ll be building relationships with authority figures in your industry. This opens up more possibilities for your website and business.

You won’t only get a backlink, you’ll also widen your network. This is crucial for finding new opportunities for SEO and growing your business.

Have a Great Link Building SEO Strategy

Link building has even more benefits than what we’ve stated above. However, you have to know how to build links that will get you the mentioned benefits.

It’s a time-consuming process, but we’re here to help. Contact us today for help with solid link building strategies.

7 Ways Using a Blog Writing Service Will Save Your Business

7 Ways Using a Blog Writing Service Will Save Your Business

7 Ways Using a Blog Writing Service Will Save Your Business

7 Ways Using a Blog Writing Service Will Save Your Business

Do you have a business and need to create a blog for your customers to follow, however you're not the best writer? We have you covered—click here for why!

Do you want to increase the traffic to your website via a blog? Do you want to improve your business with writing? Are you planning on adding a blog to help your website get more visitors?

If you want to add content for your website, creating a blog is a great choice for it. It’s one of the top choices for your website for many reasons. We will discuss those beneficial reasons for investing in blog writing below. Keep reading to learn more about how a blog writing service can help your business bloom.

1. You Establish Your Credibility and Authority

Hiring a blog writer helps establish your authority and expertise in a subject. You can get into in-depth information in your blog posts. You can also discuss short but substantial topics if that suits your style more.

The important thing to note is that you’re posting correct and reliable information. People turn to explanatory blogs because they want to understand a certain topic. If you are knowledgeable about the topic, you build your reputation in the industry.

2. Your Website’s SEO Improves

Another great thing about creating written content is that you have the advantage of using all the right keywords.

As a digital marketer and owner of an only business, you may have already heard about SEO. SEO or search engine optimization is how a website makes it to the top of the search engine results page. It’s how other internet users can find your business online.

However, remember that not all posts will help your SEO. In the same way, not all keywords will work well for your SEO strategy. Learn how to analyze keywords here to further improve your SEO strategy.

Learning to keep a blog is a great way to improve your website’s SEO. Never make the mistake of overlooking it. It may be the secret to saving your business.

3. You Can Use Blog Writing to Promote Your Products

Publishing a blog helps you give people more understanding of your products. You can post a how-to-use tutorial, how-to-modify, or how-to-set-up tutorial for your product. If you offer services, you can also hire writers to create content that promotes them.

You can also create content on topics related to your products that can showcase the use of your product. For example, you have a scented soap business. Use blog content on the best ways to relax and de-stress or bathe pets. Don’t forget to promote your products while you’re at it.

You can also use blog writing services to promote the products and services of a partner business. This will help strengthen your relationship with the other brand. They may even do the same thing and feature your products in their blog posts as well.

4. Engage Current Customers and Attract New Audiences

When you publish exciting blog posts, you have the chance to attract new audiences. Blog writing services know the best way to write in such tones. This is a great way to increase your leads. Later, they may even turn into new and enthusiastic conversions.

Blogging also presents the opportunity to keep current customers engaged with your brand. This helps keep your brand at the front of their minds. However, you need to have engaging content to get your audience to join the conversation.

Also, did you know that 43% of people skim blog posts? Blog writing services know the best way to write posts in ways audiences will understand. Even if your audience skims through your post, they’ll know the points you want to focus on.

5. You Help Your Business Stand Out From Others in the Same Industry

Over 3.7 million blogs get published a day. That’s not good news for young businesses and startups that have yet to start blogging. However, you’ll want to jump into the blogging scene, anyway.

Why? Every blogger is different. Blog writers have a unique style of writing and blogging. Use this to your advantage when you publish your blog posts.

For example, you hire a writer who can insert humour into your posts. That’s great, especially since humour is a great rapport builder. This will also depend on the tone you want for your blog posts.

6. Cultivate Demand and Interest in Your Products

This one ties in with some of the points we already discussed. Let’s say your blog writing service is attracting new audiences. It only stands to reason that people will develop an interest in your products or services.

This is good news for you. You’ve got a ton of potential conversions from your blog posts. Now, you don’t want to lose that momentum.

Blog writers stay consistent and know to keep creating high-quality posts. They can follow a regular posting schedule so your audiences know when to expect your next blog post. Continuous posting can help cultivate and increase the demand for your products/services.

7. Call Your Audiences to Action With Your Posts

The final reason you want to invest in blog writing services is to use the chance to write a CTA for your audiences. The CTA or call to action is the best way for you to tell your audiences to get in contact with you. This is a way for you to build your email list and gather inquiries about your products.

CTAs often come in the form of “contact us” or “call us here.” However, you can alter that to fit your or your audience’s preferences. You can instead use something like “email us here” or “get in touch with us via telephone.”

Start Blog Writing Now

Remember that good writing is all about creating blog posts that pose educational, informative, or entertainment value to audiences. Writers know not to write content for the sake of following a posting schedule. That’s a good reason, too, but you want to focus on giving your audiences something they’ll find valuable.

That ends our guide on the importance of hiring blog writing services and how it can help your business. We hope you learned something useful from this post on hiring blog writing services. If you want to read more content like this, check out our blog for other similar posts.

Do you want to learn more about how blog writing works best? Do you want help with your blog writing? Talk to us for more information.

Is Your Content Stolen? Here's How You Can Report

Is Your Content Stolen? Here's How You Can Report

Is Your Content Stolen?

Is Your Content Stolen? Here's How You Can Report

One day you wake up and find a website duplicated your original content without your permission. What should you do in this situation? We have prepared a guide for such unpleasant situations.

If you have a website or blog or an online shop, there is a chance that your original content has been published on some random blog or website without proper attribution at least once. Sometimes your content materials are not copied directly from your blog, a little bit modified, but the result is based on your content. What should we do in this situation? Let's check how we can find out and report it.

How to Find Out Stolen Content?

Copyscape

write your URL on Copyscape

First, we should find which blogs or websites copied our content. There are several tools for it.Copyscape is one of these tools. All you should do write your URL on Copyscape. It will search which pages and websites reposted your original works. Copyscape is free to use. But, to see all results you should sign up for a premium account.

Google Alerts

Google Alerts is an easy way to find copied materials quickly, and this tool is completely free!Google Alerts is a content detection and notification service by Google. This service sends e-mails to the users when it gets new results-such as newspaper articles, web pages, scientific research, or blog-that match users' search terms.

How to Remove Stolen Content?

Let's say we found stolen content. What should we do now?

Contact Directly

It is better to contact directly with the website that duplicated your content. Most blogs and websites have a contact form on their websites. Or even e-mail addresses or phone numbers. Inform them that you are the owner of this content, and they do not have to duplicate your content without your consent. In most cases, they will apologize and remove your content from their blogs or websites. But it does not happen all the time. If the webmaster of this website is slow to respond, or he ignores your request, another option is to notify Google.

Report Web Spam

People who realize that the original content on the website is copied by another website can easily benefit from the Google spam complaint service and may get the other websites to be penalized for stolen content. In such cases, first of all, this address of Google should be clicked. Then click on the "Report web spam" button at the bottom of the page.

Here, in the first field, the address of the website that duplicated your content is written. In the second space, the exact query that shows a problem should be added. Then additional information can be added to the last space. Finally, click on the "Report Webspam" button. Thus, the complaint request will be made to Google.

In the additional details section, the reason for the complaint should be briefly stated. In this way, the website complained of will be penalized by the Google search engine as soon as possible.

Another way is to file a complaint against a blog that duplicated your content via Digital Millennium Copyright Act (DMCA). This should be done through Google Webmaster Tools.

How to Stop This Issue From Happening Again

Unfortunately, there is no any proven way to prevent your original content from being stolen. But, some things you can do to protect content and decrease the chances of it being stolen and shared on other blogs or websites without your permission.

You can create a Terms of Use page, also add a copyright notice that someone can not use without your permission. This will let other blogs know that they can not use it. Add this required information to a Terms of Use page. It will prevent your content from being duplicated.

Content duplication is a problem from the first years of the Internet. Fortunately, there are a few things we can do to prevent it. In this article, we have listed some of these ways. What are you doing to protect your original content from being stolen? Share below. And if you need original content for your blog, check our professional fully managed blog writing packages.

How to Analyze Keywords for Your SEO Strategy

How to Analyze Keywords for Your SEO Strategy

What is Keyword Research

How to Analyze Keywords for Your SEO Strategy

It is known that keyword research is the most important part of SEO strategies. When you start writing an article for your blog, first you should define high volume search terms.

What is Keyword Research?

Keyword research is step one in the search engine optimization (SEO) copywriting process and an important part of your search engine optimization strategy. Keyword research is the process of discovering and analyzing search terms that individuals enter into search engines with the goal of using that data for a particular purpose, often for general marketing or search engine optimization.

To do keyword research, you have to identify crucial topics for your business, use keyword tools to gather data, consider metrics like search volume and competition, and select a mix of short and long-tail keywords. Keyword research is the process of discovering and analyzing these words and phrases to help you develop an effective marketing and content strategy.

Keyword research for an efficient SEO strategy requires going after long-tail keywords. These are more particular search terms and phrases that usually have lower competition. So check your keyword lists to make sure you have a wholesome mix of head terms and long-tail keywords. The best keyword is one with a relatively low competition level and relatively high monthly search volume.

There are a lot of keyword research tools are exist, and most of them are quick, easy to use, and it gives you loads of keyword ideas on one page.

Why is Keyword Research Important?

Once you begin your keyword research you'll likely build a pretty large list of possible terms and phrases, causing you to surprise how you need to prioritize them. Keyword research sets you up for building efficient strategies for enhancing or expanding your content material to acquire higher rankings, and to rank on a greater variety of terms, to ultimately drive more relevant natural traffic to your site.

By doing keyword analysis, you uncover who is looking for the topics you need to write about, create blog posts or different types of content that solutions customers' specific questions and improve brand recognition.

While seo has changed quite a bit through the years, keyword selection remains to be a critical part of any successful search engine optimization content strategy.

If you're struggling to think about more keywords individuals might be looking about a particular topic, take a look at the associated search terms that exist when you plug in a keyword into Google.

How to Do Keyword Research for Your Website?

How to Do Keyword Research for Your Website

As you start or revise your search engine optimization and content advertising plans, a web site keyword analysis of your rivals is an effective place to begin. Start by looking for one of your target keywords, and also you'll see an outline of that keyword's difficulty, volume, opportunity, and potential, also SERP analysis and a list of associated keyword suggestions.

Once you've identified your targets, topics, and a list of seed key phrases, it's time to make use of keyword research tools to additional refine your search terms. It's necessary to check that you've a mix of head terms and long-tail terms because it'll give you a keyword technique that's nicely balanced with long-term goals and short-term wins.

You can definitely include some of competitors' keywords when mining possible keywords, however far more crucial is to find "search" opponents - those websites ranking on the same terms and forms of terms as the site for which you are building your organic keyword list.

If your web site is already ranking on the first page, however not in the top 5 spots (or beneath different search result areas such as pictures, local results, and so on.) and the keyword has good search volume, give attention to getting those keywords and phrases to move up.

Once you've gone through your list of keywords and flagged those you consider to be irrelevant, before continuing with the rest of your keyword analysis strategy, now is the time to evaluate the preliminary list with key stakeholders.

You can enter keywords into keyword research tools to find average month-to-month search volume and related keywords. Keyword research and SEO tools similar to SEMrush and Ahrefs can help you give you more keyword ideas primarily based on exact match keywords and phrase match keywords primarily based on the ideas you've generated up to this point. You also can get this information for the keyword ideas you generated using SEMrush and suggested search by copying and pasting these keywords in the phrase box or Word and checking the box to only show ideas closely related to my search terms. You can copy key phrases into Google Keyword Planner additionally to get a detailed analysis of search volume, level of competition and advised bid price. Google Keyword Planner has traditionally been the most common starting point for search engine optimization keyword research. Google Ads (formally known as AdWords), although somewhat biased towards ppc, is still an excellent source of keyword ideas.

Good keyword analysis lets you uncover the terms, phrases, questions, and answers that are essential to your users or customers and essential to achieving your objectives, whether or not they are getting more page-views, capturing leads, or promoting products and services. Once you enter in your seed keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed.

Performing a web site keyword analysis in your opponents is a strategic method to get path for your search engine optimization and content marketing strategy. Low volume keywords can actually be a better priority to create content material for than high volume keywords if lower volume keyword is far more related or far more likely to lead to a conversion.

Google Trends may also give you a set of related queries you could then iterate on to get more ideas to construct out your keyword list.

If you want to learn more about keyword research and other digital marketing tactics, feel free to connect with us here.

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