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How to Analyze Keywords for Your SEO Strategy

How to Analyze Keywords for Your SEO Strategy

What is Keyword Research

How to Analyze Keywords for Your SEO Strategy

It is known that keyword research is the most important part of SEO strategies. When you start writing an article for your blog, first you should define high volume search terms.

What is Keyword Research?

Keyword research is step one in the search engine optimization (SEO) copywriting process and an important part of your search engine optimization strategy. Keyword research is the process of discovering and analyzing search terms that individuals enter into search engines with the goal of using that data for a particular purpose, often for general marketing or search engine optimization.

To do keyword research, you have to identify crucial topics for your business, use keyword tools to gather data, consider metrics like search volume and competition, and select a mix of short and long-tail keywords. Keyword research is the process of discovering and analyzing these words and phrases to help you develop an effective marketing and content strategy.

Keyword research for an efficient SEO strategy requires going after long-tail keywords. These are more particular search terms and phrases that usually have lower competition. So check your keyword lists to make sure you have a wholesome mix of head terms and long-tail keywords. The best keyword is one with a relatively low competition level and relatively high monthly search volume.

There are a lot of keyword research tools are exist, and most of them are quick, easy to use, and it gives you loads of keyword ideas on one page.

Why is Keyword Research Important?

Once you begin your keyword research you'll likely build a pretty large list of possible terms and phrases, causing you to surprise how you need to prioritize them. Keyword research sets you up for building efficient strategies for enhancing or expanding your content material to acquire higher rankings, and to rank on a greater variety of terms, to ultimately drive more relevant natural traffic to your site.

By doing keyword analysis, you uncover who is looking for the topics you need to write about, create blog posts or different types of content that solutions customers' specific questions and improve brand recognition.

While seo has changed quite a bit through the years, keyword selection remains to be a critical part of any successful search engine optimization content strategy.

If you're struggling to think about more keywords individuals might be looking about a particular topic, take a look at the associated search terms that exist when you plug in a keyword into Google.

How to Do Keyword Research for Your Website?

How to Do Keyword Research for Your Website

As you start or revise your search engine optimization and content advertising plans, a web site keyword analysis of your rivals is an effective place to begin. Start by looking for one of your target keywords, and also you'll see an outline of that keyword's difficulty, volume, opportunity, and potential, also SERP analysis and a list of associated keyword suggestions.

Once you've identified your targets, topics, and a list of seed key phrases, it's time to make use of keyword research tools to additional refine your search terms. It's necessary to check that you've a mix of head terms and long-tail terms because it'll give you a keyword technique that's nicely balanced with long-term goals and short-term wins.

You can definitely include some of competitors' keywords when mining possible keywords, however far more crucial is to find "search" opponents - those websites ranking on the same terms and forms of terms as the site for which you are building your organic keyword list.

If your web site is already ranking on the first page, however not in the top 5 spots (or beneath different search result areas such as pictures, local results, and so on.) and the keyword has good search volume, give attention to getting those keywords and phrases to move up.

Once you've gone through your list of keywords and flagged those you consider to be irrelevant, before continuing with the rest of your keyword analysis strategy, now is the time to evaluate the preliminary list with key stakeholders.

You can enter keywords into keyword research tools to find average month-to-month search volume and related keywords. Keyword research and SEO tools similar to SEMrush and Ahrefs can help you give you more keyword ideas primarily based on exact match keywords and phrase match keywords primarily based on the ideas you've generated up to this point. You also can get this information for the keyword ideas you generated using SEMrush and suggested search by copying and pasting these keywords in the phrase box or Word and checking the box to only show ideas closely related to my search terms. You can copy key phrases into Google Keyword Planner additionally to get a detailed analysis of search volume, level of competition and advised bid price. Google Keyword Planner has traditionally been the most common starting point for search engine optimization keyword research. Google Ads (formally known as AdWords), although somewhat biased towards ppc, is still an excellent source of keyword ideas.

Good keyword analysis lets you uncover the terms, phrases, questions, and answers that are essential to your users or customers and essential to achieving your objectives, whether or not they are getting more page-views, capturing leads, or promoting products and services. Once you enter in your seed keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed.

Performing a web site keyword analysis in your opponents is a strategic method to get path for your search engine optimization and content marketing strategy. Low volume keywords can actually be a better priority to create content material for than high volume keywords if lower volume keyword is far more related or far more likely to lead to a conversion.

Google Trends may also give you a set of related queries you could then iterate on to get more ideas to construct out your keyword list.

If you want to learn more about keyword research and other digital marketing tactics, feel free to connect with us here.

4 Voice Search Optimization Tips

4 Voice Search Optimization Tips

Voice Search Optimization Tips

4 Voice Search Optimization Tips

In this article, we will provide you with 4 essential voice search tips. Include these tips in your voice search optimization strategy.

What Is Voice Search?

Voice search, also called voice-enabled, allows people to use a voice command to search on the Internet, an app, or a website. Voice Search is the act of using smartphones or home assistant gadgets, such as Amazon Alexa and Google Home, to carry out a search of the web by asking the system a question. More than 1 billion voice searches taking place each month, it's important that you've a voice search optimization strategy in place so you possibly can reach individuals who search with these devices.

Google Voice Search and comparable technologies "learn" to recognize voice instructions and keywords via what is named natural language processing. It is known that the loading speed of a voice search result is 4 times faster than your average website. The Meeker's Internet Trends Report found that voice search is 3 times more likely to be local in nature.

With an estimated 22 % searching for local content and data, local businesses need to start strategizing for local voice search. Consumers are more and more using virtual assistants and voice search of their daily lives as artificial intelligence technology has turn out to be the norm. For example, iPhone customers rely on personal assistant Siri to get them what they want, Google voice search is mainly popular on Android devices, and Microsoft's well-known assistant Cortana helps customers navigate their smartphones, PCs, and other devices.

People are more and more using voice search through their tablet, smartphones, or voice assistant to find what they're looking for online. This is especially happening on mobile devices, which makes sense as individuals are most likely to use voice search on their mobile device while driving.

According to Hitwise, more than 60% of searches are now carried out on a mobile device, and lots of of these are done via the voice search function-to find local eating places, order products, get directions, find out about the weather, and more.

Even "near me" searches on desktop will be similar to results for a similar query performed by voice search on a mobile device. So even for conventional desktop searches, it makes sense to optimize for voice search.

Voice search queries usually fall into four categories - 30 percent general information, 27 percent personal assistant, 22 percent local information, and 21 percent fun and entertainment. Mobile easily beats other devices in terms of voice search queries because most verbal questions are being asked on mobile.

Voice Search Optimization Tips

Voice recognition technology

There are a number of causes for the growth in recognition of voice recognition technology in consumer devices such as Android mobile devices and smart home technology like Amazon's Alexa, the primary being the ease of use compared to typing. Check out the following voice search tips to get started!

1. Optimize your keywords

To be successful in voice search optimization, you should look for natural keywords. It is obvious that people will use daily sentences instead of typical keywords. That is you should avoid using robotic keywords as an example below:

Optimization, voice search, website

You should replace these keywords like this:

How to optimize website for voice search

As voice search grows, natural-sounding keywords will drive a huge increase in your search volume.

Moreover, you should not avoid long keywords. Nowadays most SEO specialists and marketers avoid long keywords because only few people search with those keywords. However, we must know that these keywords are crucial for voice search results because search engines can find keywords anywhere in our content. One of the most important methods to optimize for voice search is using natural language, as mentioned earlier. Doing good keyword analysis will make your ranking high in terms of voice search results.

2. Focus on answering directly

If you want to develop your voice search strategy, you should start by answering queries. Most searches are based on featured snippets. Featured snippets aim to provide users with an answer fast. To be in the highest position, you should provide direct answers to customers' questions.

3. Get listed online

If you have a local business, your business must get listed on Google. Local online business listings usually carry a hyperlink to your website. That hyperlink not only helps more clients find your business but also works as an authoritative rating signal for your business website.

Voice search engine optimization is voice-based seo designed to reply questions in natural human speech, rather than manually typed queries. While this first step of optimizing your site won't technically focus on the website itself, it's a significant step and exactly what you should do if you want to stay ahead of other businesses.

Once listed, you must complete the following steps:

  • Update your business hours
  • Add photos and videos about your business
  • Add a brief description of your business

4. Write useful content

The successful marketing and growth of your business relies on top notch content. Producing good content is always a good way for SEO optimization. Find out the type of questions your target market is most probably to pose to a digital voice assistant, and create content that gives specific answers to those queries. While standard desktop searches might point out that individuals are simply looking for information, mobile searches (similar to "find a restaurant close to me") and voice searches (similar to "Hey, Google, where can I buy a drink?") indicate that individuals are attempting to do something particular with the information they're offered. This will enhance the chances that the search engine will use your content to answer voice search queries. It helps you integrate priceless content and provide useful information that will increase your possibilities of appearing in voice search results.

Not solely is voice search gaining prominence every single day, but client purchase trends for smart speakers, wearable tech and other IoT gadgets is on the rise as well. For this to happen, companies should ensure their web sites are optimized for local SEO, for mobile, and for voice search.

Those who already take voice search optimization under consideration of their SEO will enhance their content visibility considerably, as voice search results more and more narrow results to only high pages. Whether you think the glass as half-empty or half-full, you can not deny that voice search is affecting digital marketing and SEO strategy, whether in good or bad ways.

The above-listed methods will assist you to rank higher for voice search and create a better optimization strategy in terms of voice search.

If you have more questions about SEO and optimization services, reach out to us today. We are here to help you

The Dos and Don'ts of Guest Blogging for SEO

The Dos and Don'ts of Guest Blogging for SEO

Guest Blogging for SEO

The Dos and Don'ts of Guest Blogging for SEO

If you want to rank higher and boost website traffic, then you can't miss these dos and don'ts of guest blogging for SEO.

Keyword(s): guest blogging

Guest blogging, or guest posting, is the practice of submitting a blog post to the website of an influential blogger. But what exactly can you gain from creating content for someone else?

There are several key benefits to guest blogging. When a blog post is shared on an authoritative website and backlinks to your own site are included, this helps to raise the authority of your own site.

But there is an etiquette to follow when creating a guest blog post and it is important that you follow it.

In this article, we'll talk about the dos and don'ts of guest blogging for SEO.

Do Pitch New Content Ideas for Guest Posts

It can be very tempting to offer up old ideas or to simply try to rehash your previous posts when you're pitching for a guest post. It is essential that you don't do this. Nobody wants second-hand content on their blog.

You should treat the blog that you are creating a guest post for with the same respect that you would treat your own blog posts.

Remember, while the post may not be on your own home site, your name will generally go on the post, so if you're rehashing old content this won't look good for you.

Make sure all of the content that you pitch is as fresh as possible.

Do Create a High-Quality Guest Post

Running off a quickly written half-baked guest post is not going to win you any favour with the blog owner and it's certainly not going to drive any traffic to their blog.

Remember, the content that you are creating for the blog needs to be good enough that it drives people to the site. If you're not trying to create content that does this, then there is no point even trying.

Guest blogging is a two-way street. You need to create the best content possible in exchange for valuable backlinks.

Do Follow the Guest Post Guidelines Thoroughly

If the site that you are guest blogging on has written guidelines for guest bloggers to follow, show them the courtesy of actually reading them and following them.

If they want posts on a certain topic; write based on that topic. If they want you to follow a certain writing style, or to format your post in a certain way; do it.

Showing that you respect the wishes of the site owner will mean that you'll be more likely to get asked back in the future.

Do Carry Out Research on the Site You’re Pitching to

When it comes to pitching, you should do your research. Find out what type posts they have accepted in the past. Read the posts that are currently on the site and get an idea of what their most popular posts are.

While you shouldn't be trying to mimic material that is already present on the site, it is important that you have a good idea of what works and what doesn't.

Don’t Use the Same Post on Multiple Blogs

When you're pitching your ideas to bloggers don't use the same blog that you've pitched to another blogger.

If you've already written or pitched the idea for someone else, you shouldn't be trying to get the same post published elsewhere. Having the same post duplicated across multiple blogs will affect the authority of any of the sites in question.

While you may be wanting to blog on the same subject across multiple blogs, you should look for different ways to convey your message.

Don't Demand That Your Post Be Published

It's up to the blogger to decide what is published on their site and when. Even if you've created a blog post that you think is great, it is still up to the blogger to decide if and when it should go up at all.

The blogger may have their own guidelines for providing guest posts. If you've not followed these correctly, then you may end up losing out.

If the blogger tells you that they've rejected the post, ask them if you can make revisions and for some feedback. Then, if they allow you to resubmit, do so having made the changes that they have requested.

Politeness costs nothing, and while your primary goal may be to get backlinks, you should also think about building a network too.

Don't Submit Irrelevant Guest Blogs

Make sure that the posts that you are submitting to another site are relevant. If your subject matter doesn't match up with the theme of the blog, then it is unlikely to get approved by the blogger.

Make sure and research the site before submitting guest blog ideas.

Don't Pester Bloggers to Let You Post

Site owners that accept guest blog posts will receive emails from people pitching ideas all of the time. It is unlikely that you'd be the only person that they are talking to presently about guest posting.

If you don't get a reply straight away, don't panic. Leave it a few days before you even think about sending them a follow-up email.

If you pester a blogger, you're not likely to do yourself any favours. All you will do is irritate them and they may end up ignoring you completely.

If you do need to follow up on an email that you've sent, make sure that you are polite and patient.

Getting the Balance Right When Guest Blogging

When guest blogging, always remember that you're submitting to someone else's site. You must try your best to be polite at all times. Make sure that you follow the guidelines that the blogger has set and pitch good quality, original content.

For help with your backlink strategy, get in touch with Be On Win.

Get in touch today to find out how we can help your SEO.

Local SEO: What Is It and Why Does It Matter?

Local SEO: What Is It and Why Does It Matter?

Local SEO: What Is It and Why Does It Matter?

Local SEO: What Is It and Why Does It Matter?

What is local SEO and why does it matter? Learn everything you need to know in this comprehensive guide to start boosting your business today.

Keyword(s): local SEO

The digital marketing world is in a constant state of change. There's always a new algorithm or marketing method that has the potential to make or break current campaigns.

Local SEO certainly isn't a new thing in the digital marketing world, but it's still a very powerful marketing tool. In the past, local business SEO was seen as something that was only helpful for small businesses. Now businesses of all sizes see the power of local SEO.

Consider this your crash course on local SEO solutions. We're going to spend some time focusing on what local SEO is, how it can help businesses, and what you can do to start improving local SEO for your business.

What is Local SEO?

When you practice local SEO your main focus is to market your products and services to people in the immediate area.

Search engines learn about local businesses by combing the internet for content. The information on your website, social profile pages, local citations, and links all work together to create your online presence and let search engines know how to rank you.

Local SEO is a facet of search engine optimization that focuses on strategies to increase your rank in local search results. It's by far the best way to increase a business' visibility in a specific geographic range.

Why Does Local SEO Matter?

Regardless of if you own a brick and mortar store with physical locations or you provide a service to a particular area, local SEO can do a lot to help your business. One of the obvious benefits of local SEO is that you're targeting potential customers in your area, but the true positive outcomes of local SEO go much further than that.

Mobile and desktop users rely on search engines more and more to learn about local businesses. They use search to find out individual store locations, get needed contact information like phone numbers and addresses, and read reviews to learn more about businesses.

Local SEO gives businesses a great opportunity to grow and reach new customers. Unlike other marketing methods, you're not casting a wide net and hoping to find someone that's interested in your products or services.

When you utilize local SEO, you're targeting people that have already shown interest in what you're offering. By adding the local element you're not just targeting interested customers, you're targeting people in your area that are close to making a buying decision.

It's also important to remember that these searches usually aren't focused on one brand or business. People that are doing local searches are interested in learning about your business and what you have to offer.

That willingness to learn and eagerness to make a buying decision may be why conversion rates on local searches tend to be much higher. You're essentially targeting the best potential customer possible when you utilize local SEO.

How Can I Improve My Local SEO?

If you want to truly harness the full power of local SEO it's always a good idea to get help from a professional. SEO and marketing professionals can ensure that you have a comprehensive digital marketing plan that can get you the best results possible.

In the meantime, there are plenty of small things you can do on your own to improve local SEO for your business.

Understand Your Local Footprint

Understanding where your business currently stands in the local landscape makes it easier to determine what areas of SEO you should focus on first.

We mentioned before that a lot of different things play into your SEO rankings. If you want to improve local SEO take some time to research your current digital footprint.

Do you have a Yelp page that has recent reviews on it? Have you been mentioned and tagged on different social platforms? Do you have backlinks to your website around the web?

Claim Your Google My Business Page

Google+ may no longer exist as a social platform, but there are plenty of other Google features you should take advantage of if you want to improve local SEO.

Your company's Google My Business page is very important. It's one of the first things people will see if they search for your business' name on Google. The profile also displays important information like business hours, reviews from customers, and images of your business.

You may not currently have access to your Google My Business page, but that doesn't mean that it doesn't exist. Many of these pages are generated automatically from whatever information Google has about your business.

Take time to see if you already have a Google My Business page. If it already exists you can claim it, or simply make one of your own.

Once you have access to it add as much content as possible. Think about what information a customer would find helpful and add it to your profile.

Improve Website Content

Your website plays an important role in SEO. An SEO specialist can do a lot to improve your website, but while you wait for their input you can spend time adding local keywords to your website content.

Localizing content is relatively simple to do and may not require a lot of change on your end. Simply adding local terms to keywords you're already trying to rank for is enough to make a difference.

Play around with adding the name of your city, zip code, or region to keywords. After a while, you'll be able to gather data around which location keywords seem to produce the best results.

Get Local SEO Help Today

The power of local SEO can't be denied. Utilizing the right local SEO strategies can help you bring in more customers and spread the word about your business.

Now that you know how important local SEO is, you're probably eager to start working on a local SEO strategy for your business. Whether you need someone to help you build a strategy from the ground up or need help improving your existing local SEO work, we're here to help.

We've helped plenty of businesses improve their local rankings, and we're ready to help yours! Be sure to contact us today so we can talk about the best local SEO strategies for your business.

The Ultimate Guide to SEO Marketing

The Ultimate Guide to SEO Marketing

The Ultimate Guide to SEO Marketing

The Ultimate Guide to SEO Marketing

It doesn't matter how good your company is if customers can't find you. Here's everything you need to know about proper SEO marketing.

Keyword(s): seo marketing

About 93% of online activities begin on a search engine. Unfortunately, 75% of searchers never look beyond the first page of results.

If you're not ranking at the top of a search page, you're losing business.

If you want customers to discover your business, you'll need to make sure you're easy to find online. Otherwise, consumers might come across your competitors' websites instead. With a strong search engine optimization (SEO) strategy, you can improve your ranking on search engines to attract more customers!

What exactly is SEO marketing and how can it boost your business?

Keep reading to find out! In this guide, we'll review everything you need to know about SEO before you start marketing. Learn how to rank on Google with this SEO guide today!

What Is Searching Engine Optimization?

Search engine optimization ensures your website content and blog posts rank higher on search engines like Google. The higher you rank, the easier it is for consumers to find you online. Otherwise, they might have to click through multiple pages before your website appears in their search.

You can develop your SEO marketing strategy by learning more about your target audience and their online behaviors.

Audience Research

First, you'll need to complete audience research. Who are your ideal customers? Can you segment them based on demographics like:

  • Age
  • Gender
  • Location
  • Career
  • Household income
  • Marital status
  • Buying behaviors
  • Interests

Once you know who your customers are, you can learn more about what they're searching for online.

Keyword Research

You can use tools like Google Trends, Keyword Planner, and Ahrefs to develop a list of keywords. You'll need these keywords to create content that appeals to your customers' searches.

Content creation is an important component of your SEO strategy. Google looks for unique, high-quality, informative content. When developing content for SEO, it's important to focus on quality over quantity.

Before creating content, choose a keyword to focus on. Try to give each piece of content one focus keyword. Then, develop your content around your keyword.

Search Intent

Google looks for content that matches the consumer's search intent. Are your customers looking for answers to their questions or are they in the mood to shop? Their search intent can help determine what type of content you create.

For example, someone who searches for "best dentist in the area" might want to read a blog post titled "How to Find the Best Dentist Near Me." Someone who is looking for a new toothbrush, on the other hand, might want to watch a product vlog.

Learning how to determine your audience's search intent will help you rank higher on search engines like Google.

The Benefits of SEO

Search is the number one driver of traffic to content sites. It even beats social media by over 300%! That's only one benefit of SEO marketing, though. Here are a few other ways a strong SEO strategy can boost your business.

1. Build Brand Awareness

It takes five to seven impressions before people begin to recognize your brand. Brand awareness can help you stand out from your competitors. Otherwise, consumers might fail to remember your business the next time they need your product or service.

The higher you rank on search engines, the more often consumers will see your brand and visit your site.

Remember, most people don't look beyond the first page of search results. If you want to generate more brand awareness, you need to boost your ranking.

With a strong SEO strategy, you can appear for multiple search terms. That way, consumers see your business name as they search keywords relevant to your brand.

2. Increase Traffic

As you begin ranking for a range of keywords, you can also generate more traffic to your website. Focusing on keywords that are relevant to your business will help you generate high-quality website traffic.

Focusing on consumers who already have an interest in your product or service can help you generate more leads and conversions.

For a strong SEO marketing strategy, you'll also need to mobile-optimize your website. Google uses mobile-first indexing to determine rankings.

In fact, about 82% of smartphone users check their phones before making a purchase. Another 45% read reviews before buying a product.

By optimizing your website for mobile viewers, you can generate even more site traffic.

Local SEO is an important part of your overall search engine marketing strategy, too. With local SEO, you can focus on customers in your area. To improve your local SEO strategy, use location-based keywords.

Don't forget to gather reviews and update your Google My Business listing, too.

3. Create Credibility

Ranking above your competitors can help improve your company's reputation. A high ranking tells consumers you're a credible resource in your industry. When they visit your website to read your blog posts, they'll see you have the information you can rely on.

Improving your company's credibility will help you develop brand trust. In time, trust can turn into loyalty. Having an audience of loyal customers can help you retain customers, which can benefit your ROI.

4. Keep Up With the Competition

Your competitors might have a bigger marketing budget than you do. With SEO, you can level the playing field.

As you improve your SEO ranking, you can reach more customers. Improving your ranking can help you generate more website traffic, leads, and conversions. Then, you can boost sales and remain competitive with bigger corporations.

Using SEO can give you a fighting chance, even as a small business in a big industry.

5. Improve Your ROI

SEO is an organic marketing strategy. In other words, you won't have to waste thousands of dollars to generate results. With a plan and help from an experienced SEO company, you can start improving our ranking right away.

As you boost your ranking and generate online sales, you can improve your ROI to grow your business!

Make Your Mark: Your Ultimate Guide to SEO Marketing

Ready to make your mark? You'll need a strong SEO marketing strategy first. Get ahead of the competition and start growing your business with SEO today.

You don't have to go it alone, either!

Instead, consider hiring SEO experts to help you boost your ranking. With fully managed SEO, you can improve your online reputation and gather more leads. Contact us today to grow your online presence!

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